SEMA eNews Vol. 13, No. 26, July 1, 2010

11 Best Ways to Get Buyers to Your Booth

  SEMA Show New Products Showcase
  The SEMA Show's New Products Showcase is a great way to display your new innovations and attract
buyers to your booth to learn more. Exhibitors can register their first Showcase entry for free.

How do I attract buyers to my booth? This is the number-one question exhibitors have when they exhibit at a tradeshow. SEMA offers many options to help exhibitors promote their participation, not only before the Show, but also throughout the year.

Free Opportunities:

Show Directory Listing – make sure your Show Directory Listing is updated prior to the September 3 deadline in order to ensure the correct information is provided in the printed directory.
• Participate in the New Products Showcase. Your first entry is free.
• Display your press kits or hold a press conference in the Media Center.
• Let SEMA promote a celebrity or famous vehicle in your booth by completing the Celebrity Appearance Notification.
• Connect with potential buyers using the SEMA Show Matching Program, available soon.
• Promote your booth location to your own clients through invoices, e-mail signatures, company website, Facebook and Twitter.

Additional Opportunities:

• Purchase mailing labels of buyers for your own pre-Show promotions.
• Extend your onsite visibility with Show banners and/or kiosks around the Las Vegas Convention Center.
• Promote your presence through available Show Sponsorships.
• Highlight your booth online through the new Online Promotional Tool. Contact Motor Media at sales@motormediainc.com or 818/248-4449 for more information.
• Sponsor a Feature Vehicle to be placed around the Show.

Questions? Contact Show Management at 702/450-7662, ext. 120

Rate this article: 
2
Average: 2 (1 vote)