SEMA eNews Vol. 13, No. 24, June 17, 2010

Produce the Perfect Product Launch

  New Products at the SEMA Show
 

Thousands of new products debut at the SEMA Show New Products Showcase every year. Learn how to put all the elements in place for your next new-product launch in this upcoming SEMA webinar.

In a crowded marketplace, you can’t afford to miss a beat with a new-product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals.

Whether you are contemplating a product launch or are already deep in the process, this webinar will help you focus on what is most important, beginning with the six P’s: planning, product, pricing, placement, promotion and participation.

On Thursday, July 1, at 10:00 a.m. (PDT), learn proven methods to leverage your next product launch and benefit from improved sales and awareness. Tom Marx, president of The Marx Group, will teach you how to make your next launch pay immediate dividends.

Marx's full-service advertising agency specializes in business development, marketing strategy and communications support services to the automotive aftermarket, and he’ll cover top techniques that will include:

* Timeline recommendations
* Identifying the most effective marketing tools to leverage your brand or your product’s unique selling proposition
* How to get buy-in from all stakeholders
* Incorporating methods to engage customers for improved out-of-the-gate sales performance and metrics

Marx has been an active member of SEMA for more than 25 years and is the past president of the Automotive Communications Council. He writes two monthly eNewsletters that provide marketing, business management and merger and acquisition insights and strategies, and his comprehensive experience in lead generation, direct mail, public relations, marketing and advertising can help you achieve breakthrough results.

Participate live or download the webinar when it’s convenient. Register at www.SEMA.org/events/webinars. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

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