SEMA eNews Vol. 13, No. 23, June 10, 2010

Maximizing Your Trade Show Investment Before and After the Event

Trade show participation can be one of the most effective ways to
introduce new customers to your products or services as well as to
update current clients about innovations. A trade show provides
opportunities for face-to-face consultations and hands-on
demonstrations, delivering everything up to and including order
agreements. Yet somewhere between 75% and 85% of the leads developed at
trade shows are never followed up after the show. That’s a staggering
waste of a significant investment. [Read more]

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