|Visit PRO's website.|
Getting Involved With PRO
PRO is dedicated to addressing the challenges facing the restyling
segment of the automotive specialty-equipment industry and to
developing effective strategies for dealing with industry-specific
Take the First Step, Get Involved…
Ask yourself these two questions: 1) Am I getting the most out of my business? 2) What can I do to support my industry?
Let SEMA and PRO help. Through a community of knowledge and activism, PRO can help support
your business and our industry through three primary vehicles:
- Voice in the Industry. As a member of PRO you will
have an opportunity to raise industry concerns and challenges to a
committee and organization that not only has the desire, but also the
resources to promote short and long-term initiatives that can benefit
- Professional Development. PRO provides to its
members, free of charge, the "PRO Sales Training Manual" and the "PRO
Business Development Guidebook." These tools offer invaluable insight
and strategies that will have an immediate impact on your day-to-day
business operations. PRO’s Installer Certification Program, ProPledge
Assurance Program, and the Technical Skills & Training Conference
(TSTC) are fundamental building blocks which help installers/restylers
gain the valuable training and recognition needed to succeed in today’s
- Networking. Creating an expansive
support system is critical to the success of any business. The PRO
networking philosophy is to bring together individual’s who share a
common interest and passion. PRO’s premier networking function is
Novemberfest and is held annually at the SEMA Show in Las Vegas. The
buzz surrounding Novemberfest was huge in 2009, and this year’s event
should see close to 300 people and will provide the backdrop for
friendships to be renewed and business relationships to be fostered.
PRO Is on a Roll…
Following the wildly successful NovemberFest Reception at the 2009 SEMA
Show, PRO has come through again with the launch of the Technical
Skills & Training Conference (TSTC) that took place on April 30 on
the University of Northwestern Ohio campus in Lima, Ohio.
These events are the direct result of a dedicated and committed council
that continually pushes the envelope in order to better serve its
SEMA would like to recognize the PRO TSTC Task Force and manufacturers/presenters for their effort and vision.
Task Force: David Stringer, B.J. Leanse, Karl Stearns, Eldon
Bracken, Bill North, Jerry Redding, Jerry Schnetzer, Jim Skelly, Ray
Ott, Joey Johnston, Jason Braun and Doug Perez.
Manufacturers: Audiovox, Donmar, Eagle Enterprises, Katzkin,
Restylers Choice, Superchips, Webasto, ProPledge, Curt Manufacturing,
Check Corporation and Artlux Inc.
Here’s what people are saying:
“TSTC far exceeded our expectations, and we are looking forward to more opportunities to help educate and train our industry.” — Lane Carter, Restylers Choice
“We would like to thank the SEMA PRO council for giving the
University the privilege of hosting their inaugural TSTC conference on
our campus. The university believes that to serve our industry, we must
be one with our industry and hosting conferences or training on our
site is part of being connected for our faculty and also for our
students who are forming their views and expectations of our industry
and who else to better those visions and expectations than SEMA and its
councils.” — Tom Grothous, UNOH Dean, College of Technolgies
“TSTC offered a great venue to provide hands-on training to a group of
aftermarket accessory technicians as well as an opportunity to
introduce our industry to automotive vocational college students who
might consider accessories as a career path. DONMAR looks forward to
the next event.” — Marc Levinson, DONMAR Sunroofs and Accessories
“I found the TSTC event to be both educational and inspiring. I operate
a “cut n’ sew” automotive trim/upholstery shop but am always looking
for related ways to diversify my business. I personally got the
opportunity to install my first sunroof—complete from start to
finish—while at the event. This is something that I probably never
would have just tried on my own. Now we are looking to add this service
within our business offerings.
As always, it’s also great to rub elbows
with some of the most influential individuals in the industry. Just
having the opportunity to chat with other successful business owners,
installers and manufacturers keeps me fueled to try new and innovative
things. These are just a few of the reasons why this is a must attend
event for all restylers in the future.”
— Adam D. Howard, No Joke Upholstery
PRO Chair Karl Stearns added, “I am extremely proud of the work that
was done by the task force and express my appreciation to Tom Grothous
for his enthusiasm and support, the manufacturers for their vision and
the restylers for their commitment.”
Are you on Facebook, LinkedIn or Twitter? PRO Is!
Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.
PRO Column in SEMA Member News
Read PRO's column featured in the May/June issue of SEMA Member News.
|Visit ARMO's website.|
Collector Car Appreciation Day Grows—Check for Events in Your Town
The United States Senate recently passed Senate Resolution 513 at the request of SEMA and ARMO, designating Friday, July 9, 2010 as Collector Car Appreciation Day. The day is meant to raise awareness of the vital role automotive restoration and collection plays in American society. Four events recently have been added in California, Kansas, Michigan and Washington.
To help collector car enthusiasts celebrate, ARMO is compiling a list of events happening around the country on July 9, 2010. But, we need your help!
If you are attending, promoting or know of any car shows, cruises, etc. that are scheduled for Friday, July 9, please forward any information to ARMO, c/o Jim Skelly at firstname.lastname@example.org. It doesn’t matter how big or small the event is, we want to know about it! At press time, the following events are being listed as part of this historic day.
Egge Machine and Speed Shop, Sante Fe Springs, CA, July 9, 2010*
*Post a photo or video on Egge’s Facebook page and the top 5 posts with the most comments will win a $100 Egge Machine and Speed Shop gift certificate!
Sid Waterman Classic Auto and Art Show, Gualala, CA, July 9–Aug 1*
*In celebration of Collector Car Appreciation Day, the Gualala Arts Center pushed the opening of the Art Show a week earlier than originally planned!
Ruby’s Cruise at the Beach, Redondo Beach, CA, July 9 (and every Friday March through October)
Cruisin’ Grand, Escondido, CA, July 9 (and every Friday April through September)
Ruby’s Cruise, Whittier, CA, July 9 (and every Friday May through October)
Auburn Cruise Night, Auburn, CA, July 9 (and every 2nd Friday through Sept) 5-10 pm
Collector Car Cruise-in Show, Wichita, KS, July 9 (and every Friday) West Street and Central, 5-10 p.m. Contact Frank Upton at 316/371-3000 or email@example.com
Lowes Cruise, Bel Air, MD, July 9, 2010 (and every Friday, weather permitting)
Collector Car Appreciation Day Cruise-In, Olympia, WA, July 9, Corvette & High Performance on Lake Blvd, 5:30–8:30 p.m.
Contact Larry Johnson at 360/754-7890 or at firstname.lastname@example.org
ARMO Select Committee Elects Alex Tainsh as Chair-Elect
Alex Tainsh is a founding member of ARMO and has been an active member for
12 years. His accomplishments begin with a combined 16-year stint at P.U.I and
Soffseal, and he is currently the sales and marketing manager for TrimParts.
Throughout his many years with ARMO, he has worked passionately to
promote the "Take a Kid to a Car Show" program and, most notably,
headed up the Colton Camaro project. When asked about future projects,
Tainsh reiterated the importance of young enthusiasts and the
preservation of the restoration market.
As Tainsh begins his two-year term as chair-elect, Laura Bergan will assume chairwoman duties July 1.
Are you on Facebook, LinkedIn or Twitter? ARMO Is!
Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.
ARMO Column in SEMA Member News
Read ARMO's column featured in the May/June issue of SEMA Member News.
|Visit HRIA's website|
2010 HRIA Education Day a Huge Success
Working in conjunction with the 12th Annual Hotrod & Restoration trade show in Indianapolis, HRIA-member companies are provided a platform to educate and train dealers on the specifics of their products and key selling points. Dealers are better at selling products they're more knowledgeable and comfortable with, resulting in higher sales and less returns.
This year’s Education Day boasted 40 seminars which were attended in record numbers. With more than 4,000 pre-registered for the event, it quickly sold out, creating a buzz within the industry. HRIA Education Day did not fail to deliver. The manufacturers represented a broad spectrum of industry experts and covered diverse and tangible subject matter. Manufacturers included GM, Meguiar’s, Flaming River Industries, Steele Rubber Products, Vintage Air Inc. and Classic Instruments. The all-day event included a hosted breakfast and attendees received a certificate of completion for each seminar they participated in.
As a SEMA council, HRIA is committed to the betterment of its members and promoting the industry as a whole. Events such as Education Day are made possible because passionate individuals volunteer their time and resources. An active and strong membership is critical in assuring that important initiatives such as education, youth awareness, and legislative issues are addressed and directed accordingly.
Are you on Facebook, LinkedIn or Twitter? HRIA Is!
Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.
HRIA Column in SEMA Member News
Read HRIA's column featured in the May/June issue of SEMA Member News.
|Visit LTAA's website.|
Are you on Facebook, LinkedIn or Twitter? LTAA Is!
Be sure to follow LTAA on all of your favorite social networking sites.
To find these sites, go to www.sema.org/ltaa and use the links in the top right-hand corner.
LTAA Column in SEMA Member News
Read LTAA's column featured in the May/June issue of SEMA Member News.
|Visit MPMC's website.|
Are you on Facebook, LinkedIn or Twitter? MPMC Is!
Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.
Take a Friend to a Race Fan Page
The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!
MPMC Column in SEMA Member News
Read MPMC's column featured in the May/June issue of SEMA Member News.
|Visit MRC's website.|
MRC Long-Range Planning Meeting
MRC will host its annual Long-Range Planning meeting at the Arizona Grand Resort on Tuesday, September 28, 2010, from 6:00 p.m.–10:00 p.m. Dinner will be served. All Reps are welcome and encouraged to participate in this open and interactive forum.
Participate in the meeting: Be part of the present—be part of the future—address issues faced daily by Reps in all segments of the automotive industry.
For meeting coordinators to be able to accommodate food and beverage, attendees are asked to take a moment and download the RSVP form, call 909/978-6693 or e-mail email@example.com by September 15, 2010.
MRC Volunteer Opportunities
Have you ever wondered how to get more involved in the MRC?
What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by the members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select committee member volunteers for at least 20 hours throughout the year and some volunteer even more. Some share their experience and vision, others provide creative solutions to the challenges that member companies face and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their MRC efforts and for that we say “thank you” to those companies!
The leaders of the MRC gathered at the 2009 PWA Conference in Phoenix, Arizona, for its annual long-range planning meeting. This meeting focused on bringing value to the MRC-member companies. The last 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each MRC member.
Guiding the group’s effort was the council’s mission statement to provide market information, education and support to members concerning new and emerging trends. A handful of exciting objectives are being developed for the council for 2010. If you are passionate and have interest in being involved, there are plenty of opportunities to volunteer for a Task Force with a limited investment of time, but provides a great way to network and share your ideas. Please reach out to the Task Force Chair if you want to participate or have comments.
Awards Task Force
Irv Cohen (SS Sales & Marketing) chairs this task force and can be reached at firstname.lastname@example.org or you can contact the SEMA MRC Liaison, Staci Bostock at email@example.com. The Awards Task Force was formed to review the criteria for the MRC Hall of Fame and STAR Award (Sales Team Annual Recognition). The MRC Hall of Fame Award was designed to honor outstanding persons in the segment of the automotive industry known as manufacturers’ representatives. It is the most prestigious award presented by the council to dedicated individuals who enhanced the stature of, or significantly contributed to the manufacturers’ rep profession or the council’s growth. The MRC STAR Award will be presented to the most outstanding manufacturer’s sales team voted upon by the general membership of MRC.
Elections & Scholarship Task Force
The council chair-elect chairs this task force. The Elections Task Force reviews and approves the council nominations submitted, conduct interviews with perspective candidates and creates the final slate of candidates. The Scholarship Task Force creates the criteria and selects the recipient for the MRC sponsored SEMA scholarship.
Membership Task Force
Bunyan “Les” Rudd (Bob Cook Sales) chairs this task force and can be reached at firstname.lastname@example.org or you can contact the SEMA MRC Liaison, Staci Bostock at email@example.com. The importance of knowing our members and what industry challenges each member is very important. The Membership Task Force was formed to enhance the value for the MRC member. The Membership Task Force is slated to research, identify and/or produce three new member cost-saving benefits, work to develop programs that enhance the professionalism of the rep industry, develop a plan to improve the value of becoming a member of the MRC and engage members at large to get involved with the MRC.
Rep Conference & LRP Task Force
Chris Fairless (Fairless Sales & Marketing) chairs this task force and can be reached at cfairless@FairlessSalesMarketing.com or you can contact the SEMA MRC Liaison, Staci Bostock at firstname.lastname@example.org. The Rep Conference Task Force researches and selects industry specific topics and speakers that would appeal to all manufacturers, WDs and reps. The LRP Task Force works closely with the MRC chairman, Membership Task Force chairman and SEMA staff liaison to develop long-range planning format and subject matter.
There are so many other things the council leadership does throughout the year, including host the annual MRC Rep Conference and General Membership Awards Ceremony at the SEMA Show in Las Vegas, present industry awards to our manufacturers' rep colleagues and elect council leadership. Feel free to visit the MRC Rep Center at SEMA Show for more information on the council. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us, or come to one of our MRC events. Our hope is that if you haven’t been a part of MRC yet, you will be in 2010 and beyond.
MRC Rep Conference Coming to Vegas!!
The 9th annual MRC Rep Conference moves to Las Vegas at the 2010
SEMA Show. Bryan Shirley, president and CEO of the Manufacturers’
Agents National Association will host an open and interactive session
titled “Survival of the Fittest! Is that You?” The Economy has
Redefined the New Automotive Aftermarket…Now It’s Time to Redefine
The MRC Rep Conference will convene at the Las Vegas Hilton on Sunday,
October 31, 2010, from 4:00 p.m.–6:30 p.m. The early-bird price for
SEMA members is $49 ($69 for non-members). Online event registration is now available! For additional information, contact SEMA Council Liaison Staci Bostock at 909/978-6693 or email@example.com.
Are you on Facebook, LinkedIn or Twitter? MRC is!
Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.
MRC Names Chris Fairless New Chair-Elect
MRC Select Committee has named Chris Fairless of Fairless Sales &
Marketing to the position of chair-elect. Fairless is a current MRC
Select Committee member and will take over duties as chair-elect on
July 1. Fairless stated, “I’m honored to be selected as MRC’s chair-elect. I’m looking forward to the future challenges and the
opportunities. I’m excited to be involved with SEMA and MRC and hope to
inspire more people in our industry to get involved. There are great
opportunities ahead!” When Fairless assumes chair-elect duties on July
1, current chair-elect Wade Cobb of HAPCO will become chairman of MRC,
when Joel Rosenthal’s two-year term as MRC chairman ends. At that time,
Rosenthal will assume his new role as the MRC immediate past chairman/advisor.
MRC Column in SEMA Member News
Read MRC's column featured in the May/June issue of SEMA Member News.
|Visit SBN's website.|
Discover the SEMA Mentoring Program—Powered by the SBN
“I’ll get by with a little help from my friends…” - Joe Cocker
Everyone needs help or expert advice from time to time, and SEMA’s
Mentoring Program is an excellent resource to get answers to all your
questions. Whether you need to know more about SEMA, market information
for a start-up company or advice on how to approach your boss about a
new position, the SEMA Mentoring Program can help.
Mentor” is perfect for one-time questions. You can expect multiple SEMA
mentors to provide online guidance and answers to your industry-related
Short-term Assistance/Guidance is for help with a
specific project or task. A SEMA council/committee mentor with the
expertise you seek will be paired up with you to provide guidance with
Long-term Relationship is helpful for developing
your professional career. In this program segment you will be paired
with a SEMA council/committee mentor who will provide guidance and
assistance for ongoing career development or a long-term project.
So whether you just need an answer to a question or you want to
cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by
the SBN is available to help. After all, we can all use a little help
from our friends.
Visit the SEMA Mentoring Program now.
Are you on Facebook, LinkedIn or Twitter? SBN is!
Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.
SBN Column in SEMA Member News
Read SBN's column featured in the May/June issue of SEMA Member News.
|Visit SPC's website.|
The following is a message from SPC Chairman Tracie Nuñez:
Have you ever wondered what exactly do the council leaders do
throughout their term? Very simply, the Select Committee is elected by
the members of the council to serve a two-year term.
Committee member volunteers for at least 20 hours throughout the year
and some volunteer even more. Each Select Committee member is supported
by their company in their Street Performance Council (SPC) efforts, and
for that we say, “thank you!"
The leaders of the SPC gathered together earlier this year at SEMA
headquarters in Diamond Bar, California. This meeting focused on
bringing value to the SPC-member companies and utilizing SEMA’s
resources to further benefit each SPC member. Guiding the group’s
effort was the council’s mission statement “to provide market
information, education and support to members concerning new and
If you are passionate and have interest in being involved, there are
plenty of opportunities to volunteer for a task force with a limited
investment of time. Please reach out to the task force chair if you
want to participate or have comments.
Membership Task Force
Ed “Blake” Burgy from Mr. Gasket chairs this task force and can be reached at firstname.lastname@example.org.
The importance of knowing our members and what industry challenges each
member has is very important. The SPC membership task force is
responsible for communicating directly with our members, keeping them
up to date on SPC happenings and making sure that we are meeting their
Communications Task Force
Baadal “Bottle” Deliwala from Titan Motorsports chairs this group and can be reached at email@example.com. Regular submissions to SEMA Member News and eNews
will contain relevant street performance market information written or
researched by the SPC council membership. If you want to contribute
your ideas, drop an e-mail to Bottle. Better yet, draft an article on a
topic pertinent to the mission and focus of the council and we’ll see
that it gets published with your byline.
Research Task Force
Albert Reda from Vibrant Performance chairs this group and can be reached at firstname.lastname@example.org.
Several key factors are changing significantly due to the economy:
consumer buying habits, distribution channels and vehicles. The council
has hosted several focus panels in the past with jobbers and consumers
answering questions about current trends. The data is compiled and
distributed to members, illustrating the differences between what is
perceived as current buying trends and what is actually happening.
RASR (Racer’s Against Street Racing) Task Force
Regis Finn at B&M Racing and Performance Parts chairs the groups and can be reached at email@example.com.
RASR is an SPC initiative that exists to provide leadership and support
to promote the anti-street racing message. We need plenty of industry
support and passion to reignite this message to our local communities.
Technology Task Force
Gigi Ho at Digital Performance chairs this group and can be reached at firstname.lastname@example.org.
The Business Technology Symposium has been successfully developed and
hosted by the SPC for the last three years as the Internet Symposium.
The 2010 SPC Business Technology Symposium will be held on July 23, in
Pasadena, California, as part of the 2010 SEMA Leadership Days with
some very exciting educational sessions. The group will also define and
develop relevant educational webinars and articles to help our members
take advantage of new opportunities.
There are many other things the council leadership does throughout the
year: host the annual SPC Mixer at the SEMA Show in Las Vegas, present
industry awards to our street-performance colleagues and elect council
leadership. You are the expert at what your business needs, and this
council wants to deliver. Feel free to get in touch with us or come to
one of our SPC events. My hope is that if you haven’t been a part of
SPC yet, you will be in 2010.
Find the Business Possibilities Through the SPC
Participate in the automotive aftermarket at a whole new level by joining the SPC.
The purpose of SEMA councils is to help our member companies succeed
and prosper. In the SPC, our mission is to provide market information,
education and support to our members concerning new and emerging
trends. Whether it’s the latest business technology, forecasting sales,
future marketing solutions or up and coming vehicle platforms, we give
you and your company the chance to see what’s on the horizon.
Then we’ll help you understand and acquire the skills, tools and
technologies to lead the way. The SPC has the most diverse membership
of any SEMA council, and that will allow you to network with other
professionals from every facet of our industry and gain insights into
areas you may not have previously considered. Find out about the parts,
people, technologies, strategies, trends and, most important,
This is your chance to give something back to the industry, your
profession and to grow personally along the way. Join the SPC today and
become an active member of the specialty equipment and automotive
market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman
Are you on Facebook, LinkedIn or Twitter? SPC is!
Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.
SPC Column in SEMA Member News
Read SPC's column featured in the May/June issue of SEMA Member News.
|Visit WTC's website|
Wheel and Tire Council Learning Track Goes Live…
WTC Special Edition of In-GEAR: Intro to Selling
Whether you are new to the industry or a seasoned veteran, this course has something for everyone.
This online learning tool focuses on three critical areas:
- Introduction to the Industry
- Effective Selling Techniques
- Successful Customer Service
“Please take a look at our new training aid created to help all retail salespeople sell wheels easier and more effectively. The WTC has
pooled information and past experience from all our Select Committee
members with help from the SEMA Education Institute to create this
program. If you can give the training program a small amount of time,
you will be rewarded with a simple and effective process that will make
selling AFTERMARKET WHEELS much easier and less time consuming.”
—Kelly Austin, WTC IPC/Advisor, Ultra Wheel Company
A) To Use:
- Go to www.sema.org
- Login to your account (upper right-hand corner).
- Scroll over “Education” Tab on top of page.
- Select “Online Learning Center (OLC).”
- Once there, look to the lower left of the page and select “Wheel & Tire Council Learning Track,” and enjoy!
B) If you do not have an account:
- Go to www.sema.org
- Select the “Login” option located on the upper right of the page.
- Once on the login page, select the “Register Now” option.
- Create your SEMA profile (name, title, e-mail, city, state. password, company name).
- A confirmation e-mail will be sent to the e-mail address provided.
the e-mail, and select link provided; you will be re-directed to the
SEMA page to login. Once there, input your username and password.
- At this point, you can either create a SEMA profile or follow steps 3–5 of option “A.”
Are you on Facebook, LinkedIn or Twitter? WTC is!
Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.
WTC Column in SEMA Member News
Read WTC's column featured in the May/June issue of SEMA Member News.
|Visit YEN's website.|
you know that the SEMA Young Executives Network has more than 500
members networking in the industry and is the largest SEMA committee?
If you are employed by a SEMA-member company and are under the age of
39, then you can join the SEMA Young Executives Network for FREE. If
you are interested in becoming part of the team, please visit our
website at www.sema.org/yen.
YEN Member of the Month Spotlight
Did you know that YEN has a Member of the Month Spotlight on the SEMA
website and that anyone can be nominated? To view previous selections
or to make a nomination, visit www.sema.org/yen.
Are you on Facebook, LinkedIn or Twitter? YEN is!
Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.
YEN Column in SEMA Member News
Read YEN's column featured in the May/June issue of SEMA Member News.