SEMA eNews Vol. 13, No. 18, May 6, 2010

Opinion Leader Survey Finds Magazines Still Influence Enthusiast Buying Decisions

For the past several years, SEMA has been working to provide added value to participation in the annual industry trade show in Las Vegas. This past year, the association conducted a first-ever Enthusiast Opinion Leader Research Program at the SEMA Show that was intended to promote new products beyond the walls of the Las Vegas Convention Center and provide meaningful feedback to both exhibitor and attendee member companies.

From a promotional standpoint, the program had some significant impact. More than 2,700 photos, 210 videos and 3,000-plus tweets were sent by program participants to their personal networks, and SEMA became a top-10 Twitter trend on the day the program took place.

Access a copy of the report created from survey results as well as on-site focus groups that took place during the Show. The report is available for $299 for non-members and $99 for SEMA members.

Finally, the feedback from the Show floor, provided by way of social media, is still available at EnjoytheDrive for those who would like to learn what program participants had to say about their experience, what influences their buying preferences, new products, custom vehicles and trends from the 2009 SEMA Show.

For any other market research needs, visit www.sema.org/research.

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