SEMA eNews Vol. 13, No. 16, April 22, 2010

Generate Buzz and More Customers With These Digital Marketing Tips

Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]

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