SEMA eNews Vol. 13, No. 10, March 11, 2010

Tips for Building Better Print and Online Catalogs

A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective sales person, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products.

Catalogs can upsell almost as effectively as top employees.

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