SEMA eNews Vol. 13, No. 8, February 25, 2010

SEMA Report: The Upside of the Industry Downturn

As the automotive industry continues to adapt to changes in the economy and consumer spending habits, SEMA-member companies are faced with the decision to race ahead with a new course for the specialty-equipment market or fall behind with the old status quo. In a recent SEMA webinar, "The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market," moderator John Waraniak, SEMA vice president of vehicle technology, urges members to focus on the upside of the industry’s downturn.

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