SEMA eNews Vol. 13, No. 7, December 31, 1969

SEMA Show Program Connects Exhibitors With Enthusiast Pulse

For the 2009 SEMA Show, the Association not only strove to deliver on its proven traditions but also aimed to introduce new avenues for success. The first-ever Enthusiast Opinion Leader Research Program was conceived in order to keep SEMA-member companies in tune with the current behavior of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

See how enthusiasts and social media combined to deliver trends and new-product info to the masses.

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