SEMA eNews Vol. 13, No. 6, February 11, 2010

TIA Leadership Talks Strategy for Keeping Tires at the SEMA Show

TIA President Wayne Croswell and Executive Vice President Roy Littlefield outline the challenges of making tires and wheels a "show with a show" and raising the profile of tire manufacturers at the SEMA Show. Here they address several issues voiced by their member companies.

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