SEMA eNews Vol. 13, No. 6, February 11, 2010

Custom Parts Warranty Program Offers Easy Way to Boost Sales

  Pro Pledge Consumer Ad
  SEMA Pro Pledge ads running in magazines such as Motor Trend and Automobile encourage consumers to "customize with confidence."

Customize with confidence. That's the message SEMA wants auto dealers, installers and car buyers to hear through a targeted ad campaign running in consumer and trade automotive publications such as Motor Trend and Automobile.

The ads highlight SEMA Pro Pledge, a free program offering 36-month/36,000-mile warranty protection on custom parts purchased through participating dealers for 2007–up model year cars and trucks.

Created by the Specialty Equipment Warranty Alliance (SEWA), a subsidiary of SEMA, Pro Pledge offers consumers the assurance that their purchases are backed by a three-year industry warranty.

Dealers, meanwhile, will enjoy a sales boost through fixed operations of high-margin accessory and custom products, as well as peace of mind from vehicle-modification liability concerns. Sales of custom parts also help distinguish a dealership from its competitors and establish it as a place where a customer can make a car their own, and not simply like another on the lot.

Products covered under the Pro Pledge warranty include sunroofs, exhaust systems, bedliners, truck caps, leather interiors, mobile electronics and more, from industry-leading manufacturers such as Webasto, Katzkin, MITO Corporation and Classic Design Concepts.

And SEMA- and ASE-certified installers and restyling partners are located throughout the United States, including the Los Angeles area, Colorado, Missouri, Maryland and North Carolina.

To learn more about Pro Pledge, or to find a manufacturer, dealer or installation partner, visit www.ProPledge.com, e-mail propledge@motormediainc.com or call 818/248-4449.

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