SEMA eNews Vol. 13, No. 6, February 11, 2010

PAACE Automechanika and Auto Service Association Plan Education Partnership for Mexico City Show

  PAACE Automechanika
  The 2010 PAACE Automechanika Mexico show will feature educational sessions hosted by the Automotive Service Association.

The 12th edition of PAACE Automechanika Mexico will return to the Centro Banamex in Mexico City, July 14-16, 2010. This year, Show producers Messe Frankfurt and partners Automotive Parts Remanufacturers Association (APRA), Motor & Equipment Manufacturers Association (MEMA) and SEMA will partner with the Automotive Service Association (ASA), the key association for U.S. automotive service and repair professionals on a series of educational sessions.

ASA will endorse the show to its extensive membership and supporters and host up to nine complimentary seminars in its areas of expertise: collision repair, business management and mechanical topics.

Service and repair professionals attending PAACE Automechanika Mexico 2010 will benefit from an enhanced educational program and expanded product categories on the show floor with support from the association.

"By offering focused seminars for this sector and with the support of ASA, PAACE Automechanika Mexico will expand its reach to the automotive service and collision repair industry in Mexico and Central America,” said Kristen Woodburn, group show director for Messe Frankfurt.

In addition to the enhanced seminar program, PAACE Automechanika Mexico expects to expand the presence of collision repair manufacturers on the show floor showcasing their products to the Mexican market.

"ASA is very pleased to play a role in providing quality automotive service and repair education at PAACE Automechanika Mexico,"

"We are eager to expand our international presence as a valuable resource for networking, information and training,” says Ron Pyle, president of the Automotive Service Association. “We welcome this opportunity to partner with the leading North American automotive aftermarket associations to add value for technicians and shop owner attendees at this prestigious event."

For more information, visit www.paaceautomechanika.com.

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