SEMA eNews Vol. 13, No. 6, February 11, 2010

FTC Cracks Down on Companies Using Bogus Online Endorsers

The Federal Trade Commission plans to come after businesses using bloggers and others in social media to endorse products and services. As of December 1, it will consider hauling flagrant users of cloaked endorsers into court. Read on to learn how to make sure your business is protected from the FTC’s social media scrutiny.

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