SEMA eNews Vol. 13, No. 5, February 4, 2010

PowerBlock TV Meets Apple’s Latest

  PowerBlock TV for iPad
  "PowerBlock" TV programming and PowerBlock magazine content are coming for the Apple iPad.

RTM Productions, producers of the "PowerBlock" television series, now plans to offer its programming for the new Apple iPad. Comprised of "HorsePower TV," "MuscleCar," "Trucks!" and "Xtreme 4x4," the PowerBlock group of shows airs weekends on Spike TV.

But high demand for the company’s programming through Amazon’s pay-per-view download service, as well as through Apple’s iTunes store, convinced RTM executives to format its content, including PowerBlock magazine, for the new Apple device.

“We like the iPad’s capability as a reader and will offer our digital magazine on it, as well as PowerBlockTV.com, our new PowerBlock Directory and the MyPowerBlock social site,” says RTM Executive Vice President Jim Cozzie.

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