SEMA eNews Vol. 12, No. 50, December 17, 2009

Speed Your Products to Market With These Two SEMA Programs

Designing new specialty-equipment products is a laborious, time-consuming procedure, and time is not a friend, as manufacturers will attest. With SEMA market research revealing that most consumers purchase specialty-equipment parts within the first three months of buying new cars, manufacturers must often race to put products on the shelves by the time new vehicles hit dealerships.

SEMA offers two manufacturer-friendly programs—Technology Transfer and Measuring Sessions—that help SEMA manufacturing members meet that goal.

Learn how to get your products to market faster here.

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