SEMA eNews Vol. 12, No. 47, November 26, 2009

SEMA Webinar: Are You an Attacker or a Defender?

What do West Point cadets, General George Patton and your business have in common? If you said the book On War,
you likely attended Tom Shay’s three-part workshop at the 2009 SEMA
Show. Shay, of Profits+Plus, helped participants determine strategies
and tactics they can use to make 2010 a winning year, largely based on
principles in the influential text cited by both Patton and still
taught by West Point instructors.

If you couldn’t make Shay’s
seminar at the SEMA Show, here's your chance to hear it online—December 3, 10:00 a.m.–11:00 a.m. (PST) during an exclusive webinar. Registration is free for SEMA members, $29 for non-members.

Shay will discuss how On War
continues to be relevant today, as businesses meet ongoing challenges
from competitors. The key, Shay says, is determining which of several
strategies—attacker, defender, flanker, guerilla warrior, for
example—best suits your business needs and resources.

After deciding
which of the four strategies is proper for your business, you should
then begin to think about how you will carry out your strategy with
tactics that will allow you to get your message to the customers that
are most likely to be attracted to your business  strategy.

Don't wait! Register now to attend this informative webinar today!

Title: If Patton Ran Your Business
Presenter: Tom Shay, Profits+ Plus
Date/Time: Thursday, December 3, 2009, 10:00 a.m.—11:00 a.m.

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