SEMA eNews Vol. 12, No. 43, October 29, 2009

Innovations and Connections—How to Define Your Perfect SEMA Show

There are probably as many definitions of a successful SEMA Show as there are automotive professionals who attend—and that's more than 100,000 definitions. Value, attracting new customers, sales improvements, innovation, networking and educational programs are probably common themes in many characterizations of a successful Show.

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