George Lathouris has been chosen chair-elect fort he Light-Truck Accessory Alliance (TORA) and will succeed Kelly Kneifl when the latter's term expires. Lathouris is currently the senior category manager for Keystone Automotive's wheel and tire division and has spent the past 31 years in the automotive specialty-equipment industry.
Lathouris began his career working in a warehouse for American Speed Equipment on Long Island, New York, and worked his way to the position of national sales and advertising manager. He opened warehouse distribution in Colorado for Dick Cepek in 1992 and became the company's purchasing manager in Los Angeles in 1994. He then moved back to the East Coast in 1995 and became the Eastern regional sales manager for Deflecta Shield and, eventually, Lund Industries. He took a position as national satellite sales and national sales manager for Keystone Automotive in 1999, which led to his current position.
Lathouris was approached several years was approached several years ago by Ron DiVincenzo and Charley Holden to get involved with TORA, since lifted trucks and Jeeps had long been his passion in the business. He has served the TORA for the past four years and is proud to have been selected as the council's chair-elect. SEMA Member News recently spoke to him about his goals for the coming term.