SEMA eNews Vol. 12, No. 38, September 24, 2009

Breaking News

  •   eBay-Chsney
      Vice-President of eBay Motors Rob Chesney leads a panel of experts on the Internet's impact on vehicle and accessories sales.

    The Internet is known for shaping industries by providing transparency in content, inventory and eventually pricing. Several industries have seen this cycle mature over the past 10 years. The new-car industry was the first to see this cycle of transparency play out in its space and emerge with a new set of assets to compete.

    Rob Chesney, vice president of eBay Motors, will lead a panel of experts to explore the future state of the industry, as influenced by the Internet on Monday, November 2, 8:00-9:00 a.m. in Ballroom C of the Las Vegas Hilton.

    Sub-topics will include: the role of content; pricing transparency; video; the evolution and role of aggregators; the co-mingling of services and parts; the role of catalog provider content and application data; and shifts in search behavior.

    In “The Role of the Internet in Shaping Parts and Accessories Sales in 2009 and Beyond,” Chesney will draw from his personal experience leading the world’s largest automotive site through these decisions at eBay with its vehicles and parts business over the past eight years.

    Chesney has seen the evolution of the vehicles business as impacted by the current macroeconomic climate, along with the major changes occurring in the automotive industry.

    The panel will have a range of experts also including Jad Dunning, CEO of DriverSide; Michelle Morris, Director of North America Automotive Sales for Google; Bryan Murphy, CEO of WHI Solutions, Inc.; Famous Rhodes, Director of Parts and Accessories for eBay Motors; Glenn Rogers, CEO of CarDomain; Steve Sigg, eBusiness Manager for ACDelco.

    For more information on the program, visit

  •   Online Marketing Conference
      The Online Marketing Conference will help you develop a winning online marketing plan and make the most of 2010.
      University of the Aftermarket

    Savvy business owners looking to maximize their Internet marketing by attending SEMA's 2009 Online Marketing Conference are now also eligible to earn credits towards their Automotive Aftermarket Professional certificates.

    The Online Marketing Conference, co-sponsored by eBay Motors and scheduled the day before the official open of the 2009 SEMA Show, is a full-day program aimed at showing you how to thrive in the current economy through internet marketing.

    Six internet marketing experts will explain how to reach, engage and convert your website visitors into brand-loyal customers. You’ll learn how to use social media, including Facebook, Twitter, You Tube and other community sites to spread your message; how to move your site up in Google search rankings and make money using Google AdWords; and finally how to turn those curious visitors into paying customers.

    Presenters include Converseon Chief Strategist Mike Moran; Perry Marshall, CEO, Perry Marshall & Associates; Bill Leake, CEO, Apogee Search; Dave Kerpen, CEO, The KBuzz; and Brian Offenberger, CEO, Aftermarketer Club.

    Not only will you learn a wealth of material about Internet marketing, but if you’re an aftermarket professional working towards an AAP (Automotive Aftermarket Professional) or MAAP (Master Automotive Aftermarket Professional) certificate, you’ll earn 0.5 continuing education credits (CEUs) towards fulfilling your certificate.

    Administered by the University of the Aftermarket in partnership with Northwood University, AAP and MAAP certification offers industry professionals the opportunity to gain recognition for their business and leadership skills.

    Don’t miss this unique opportunity to hear from the most noted authorities in the internet sales arena. The Online Marketing Conference is scheduled November 2, 9:00-5:00 p.m., in Las Vegas.

    SEMA members, as well as AAIA and MEMA members, can attend the conference for only $199 and non-members for $299. Conference registration includes SEMA Show registration (a $25 value), a money-back guarantee (complete refund plus an extra $100) and a free follow-up session with one of the speakers.

    And if you’re planning to attend the SEMA Show, we’ll even waive your attendance fee. But if you find that the conference doesn’t meet your expectations or just isn’t for you, just let us know by 2:00 p.m. on the day of the event for a full refund. We’ll even give you $100 for your time. That’s how confident we are in the value of the conference content.

    Don’t wait for things to get better. Do something about it. Register for the Online Marketing Conference now.

  •   Hurst/Camaro
      Hurst, GM, SEMA and eBay Motors have partnered to auction the first edition Hurst/Camaro to fund scholarships.

    Partnering with GM and Hurst Performance Vehicles, SEMA will auction the first pre-production Hurst/Camaro two weeks prior to the 2009 SEMA Show. eBay Motors will host the auction, with proceeds benefiting the SEMA Memorial Scholarship Fund.

    Finished in Hurst's best bad-boy colors—brilliant black with honest-to-goodness real painted silver and red stripes—the first Hurst/Camaro sits on 20-inch forged aluminum Hurst T-2 wheels and BF Goodrich tires, underpinned by an Eibach suspension. Hurst’s AIR-SPEED rear deck spoiler and Magnaflow stainless exhaust complete the exterior attitude and performance.

    Inside, drivers will row through the gears using a Hurst Competition Plus short-throw shifter and red anodized HARD-DRIVE billet pistol-grip shift. A personalized dash plaque and logo embroidered floor mats complete the interior package.

    Signatures from the Hurst Executive Team are under the trunk lid and documentation is provided to complete the car's provenance and guarantee that it is truly one-of-a-kind.

    "SEMA has a wonderful history of supporting our industry through scholarships made to deserving students," said Scooter Brothers, SEMA chairman-elect and chairman of the SEMA Scholarship Committee. "The SEMA Scholarship Committee is delighted that Hurst Performance, along with GM, is making this generous donation with this one-of-a-kind HURST/Camaro. We look forward to a very successful auction culminating at the SEMA Show this November."

    Hurst Performance CEO and 25-year Scholarship Committee member Chris Phillips adds that "this is hands-down the coolest Hurst Camaro ever—in fact, it's the first one!” The company will be introducing its new 2010 Hurst/Camaro Performance Series at the 2009 SEMA Show.

    “At Hurst Performance, we are committed to making a difference with our cars and that includes helping young people get started in their careers in this industry,” Phillips says. “We are honored to join SEMA and GM in donating this car to this very worthy cause.”

    The SEMA Memorial Scholarship, founded in 1984, seeks to foster leadership opportunities in the specialty-equipment industry and support educational goals for students pursuing a degree and career in the automotive industry. In the past two decades, SEMA scholarships have supported over 700 students with more than $1,000,000 in awards.

    The program also provides opportunities for those already working in the automotive aftermarket to apply for funds to help offset their education debt.

    "We are thrilled to be able to support the SEMA Scholarship Fund by contributing this very special Camaro," said Bob Kern, General Motors SEMA Relations Manager. "GM is very committed to growing this industry and we are certainly dedicated to be part of a program that helps enrich the lives of so many young, aspiring automotive scholars."

  •   New Products Showcase
      Make sure buyers and media see your new products—enter them in the SEMA Show New Products Showcase! Don't miss the October 9 deadline.

    One of the staple features of the SEMA Show, the New Products Showcase highlights the industry’s most recent innovations in performance, function and style.

    And time is running out to get your product featured in the Showcase! As an exhibitor, your first product entry into the Showcase is free. But you must act by October 9. Simply visit and use your exhibitor password to register your product

    Forgot your password? Contact Michelle Sandler at 702/450-7662 ext. 119 or

    Additional product entries are $75 if registered by October 9. After October 9, all products must be submitted at the Show for a fee of $250 per product.

    Don’t wait. The deadline is two weeks away!

    For the 2009 Show, the Showcase is moving to a larger and more prominent location, nearly double the size of its previous footprint in the Grand Lobby area of the Las Vegas Convention Center.

    This year, look for it in the front of the upper South Hall in front of the Trucks, SUVs & Off-Road and Powersports & Utility Vehicles sections (view floorplan here).

    Like last year, buyers will use scanners which read a barcode associated with the product. The captured product information can then be downloaded in several formats. This year, SEMA is redesigning the product display cases to improve scanning reliability.

    Exhibitors who wish to enter a product in the New Products Showcase can register here. The first product entry is complimentary, and exhibitors can register a product in multiple categories.

    The New Products Showcase will open at 8:00 a.m., prior to Show hours.

    Watch eNews for developing information about the New Products Showcase. For more about the 2009 SEMA Show, visit

Business Tools

  •   Big Air Suspension's Tim Hill

    Big Air makes air suspension and lift kits for heavy-duty pickups. Company president Tim Hill talks with SBTV's Alex Fees at the 2008 SEMA Show about Big Air's suspension kits, Big Jake bumpers, and how the company's racing background infliuences product design.

  •   Honda Project

    SEMA Show exhibitors: Generate more buzz for your
    company and its products at the 2009 SEMA Show by offering products to
    builders through the SEMA Products for Project-Vehicle Builders list.

    From now until just days before the annual Show, the latest additions to this list are made available through SEMA eNews.
    Hundreds of builders access the list, looking for the pieces that add
    extra flair to their builds. Product placement opportunities such as
    this are so beneficial that many exhibitors offer products for free or
    at a greatly reduced rate.

    To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to and put “Product List” in the e-mail subject line.

    builders will contact you directly, so make sure your contact
    information is accurate. New submissions will be included every week.

    View all of the previous submissions on

    Exterior Products/Accessories

    Delta Tech Industries: Headlights and auxiliary lighting for Jeep, Hummer, truck, restoration and tuner markets. Contact:, 714/577-8028. Website:

    Interior Products/Accessories

    Prosport Gauges: High-performance gauges and accessories. Contact: Glenn Cohen,, 727/572-9010. Website:

    Superior Mats: Custom-cut floor mats cut to fit the vehicle and will include custom embroidery with your logo or name. Contact: Cindy, 800/931-9330 Website:


    The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

    “Basic retail sales training continues to be a critical issue for both our manufacturing and retailing members,” said Bob Price, SEI’s executive director. “With the help of sales experts and adult educators, we’ve designed this course to emphasize the importance of good selling and customer service skills.”

    The course presents a five-stage sales process that uses the acronym GEARS to describe how to go about approaching and closing a sale. The five steps are:

    • Greet
    • Explore
    • Assist
    • Recommend
    • Sell

    Each of the five steps in the “Focus on the Customer: Introduction to Selling” course is followed by video demonstrations on how to handle potential customer service scenarios. An interactive quiz follows each Gear overview, and a self-evaluation is also provided at the completion of the course to test and review the participant’s overall knowledge.

    To continue reading, click through to the September issue of SEMA News.

  •   Sexual Harassment training

    In its earliest days, the automotive specialty-equipment industry was dominated by men. With a few notable exceptions, women were relegated to the background or given roles as trophy girls, photo models and product presenters. As attitudes changed, however, women gained equal status in virtually every facet of commercial endeavor.

    From manufacturing to the media, women now play critical roles on the automotive stage, yet outmoded stereotypes and unwarranted conduct linger in some quarters. Even as late as 2007, there were more than 12,500 cases of sexual harassment filed with the U.S. Equal Employment Opportunity Commission (EEOC).

    Not every case was man-on-woman harassment, of course, but that remains the most prevalent scenario. The EEOC notes that sexual harassment can come from either gender against the other as well as same-sex misconduct and may be committed in one of two ways—harassment that culminates in a tangible employment action, and hostile work environment harassment.

    To continue reading, click through to the September issue of SEMA News.

  • Learn how SEMA’s member programs and services can help
    you save money and make smarter business decisions through the upcoming SEMA webinar on Thursday, October 8.

    Whether you are a manufacturer,
    retailer, jobber, distributor, rep or installer, the association has a variety of business
    tools and resources available to you. Take one hour to discover how SEMA can help
    you save money through group buying power and network with key
    businesses in the industry.

    What: “Your SEMA Member Benefits”
    When: Thursday, October 8, 10:00 a.m.–11:00 a.m. (PST)
    Presenter: Monica Terlouw, SEMA Senior Director of Member Outreach

    Register for the SEMA Webinar, "Your SEMA Member Benefits."

    SEMA's Webinar Program:
    The SEMA webinar program brings the world-class business seminars
    featured during the SEMA Show right to your desktop. Different
    business-building sessions are constantly added to the program,
    offering members the latest insight and practices from today’s leading

    All SEMA webinars are conducted live and are open to
    all employees of SEMA-member companies free of charge. To participate,
    all you need is a computer with Internet access and a telephone. All
    previous SEMA webinars are available for download. Learn more about SEMA webinars and view upcoming presentations.

  •   Nordstrom Store Front
      Learn Nordstrom's nine principles of customer service and apply them to your business.

    Customer service is not a strategy, it’s a way of life. That’s the key sentiment delivered by Robert Spector, author of "The Nordstrom Way," during the recent SEMA Webinar, "The Nordstrom Way to Customer Service."

    Spector began the presentation by asking attendees to consider their operations and answer the following questions:

    1. Am I offering a better product or service than my competitors?
    2. Am I selling a less expensive product or services than my competitors?
    3. Am I offering customer service that is superior to that of my competitors?

    “If your answer to one or two is no, than your answer to three must be yes, or you will not survive as a company,” said Spector. He explains that in most industries, products are very similar, give or take a feature or two, and the same holds true for services. And pricing is generally in the same ballpark. Customer service is the one area where companies have the most control over to gain a competitive edge over the competition.

    Customer Service is Not a Strategy

    Some companies will explain their customer service strategy in advertising or as a company initiative to employees. This approach, Spector relays, is a mistake. “Classifying customer service as a strategy makes it sound like a temporary thing. Whether business is up or down, customer service is a way of life. It’s the customer that determines whether your company will succeed or fail.”

    Each Employee is in the Customer Service Department

    Spector explains that regardless of your job title, you are in the customer service department. This reality is a key factor that will differentiate your company from the competition.

    "Delivering great customer service is not for wimps; it's a proactive part of business that needs to be done everyday."

    Think Like the Customer

    If you were a customer of your company, how would you want to be treated? “All of us are customers at some point of the day,” said Spector. “We know what represents good service, and we know what represents bad service.” However, most companies are set up to make things easier for the company and don’t always consider what's best for the customer.

    Spector says that almost every move that your company makes should have the customer in mind from the outset. "Excellent customer service is more than buying and selling products
    and services, it's seeing your customer as a person," he said.
    "It's about coming in contact with a customer, identifying that customer's
    specific needs and taking care of them."

    The Nine Principles of Customer Service

    Download the entire presentation to hear about Nordstrom's nine principles of customer service and how they apply to any business.

    SEMA's Webinar Program:
    The SEMA webinar program brings the world-class business seminars
    featured during the SEMA Show right to your desktop. Different
    business-building sessions are constantly added to the program,
    offering members the latest insight and practices from today’s leading

    All SEMA webinars are conducted live and are open to
    all employees of SEMA-member companies free of charge. To participate,
    all you need is a computer with Internet access and a telephone. All
    previous SEMA webinars are available for download. Learn more about SEMA webinars and view upcoming presentations.


New Products and Technology

  • Spy Shots-BMW M5

    BMW's M division has started testing of its seriously fast M5 sedan and Brenda Priddy has some revealing photos of a Nurburgring shakedown. Up front, expect an M-style front fascia with larger, more aggressive intakes, along with "M" fender vents. Out back is the traditional M quad-exhaust setup. These photos also show larger brakes with cross-drilled rotors and sportier wheels and tires.

    The current M5 is powered by a 5.0L V-10, but this latest M5 may receive the twin-turbo, direct-injected 4.4L V8 used in in the X5 and X6 "M" models.

    Spy Shots-BMW M5

     Photos copyright Brenda Priddy & Company. Reuse or reproduction without copyright holder's consent is prohibited.

  •   New Product Showcase
      Submit information on your new product releases to to be included in SEMA eNews.

    The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

    Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

    Here are the latest product announcements:

    Ansani Designs (booth #33172) will showcase a number of its latest products at the 2009 SEMA Show. For more information on the Ansani products listed below, call 480/323-0504 or visit

    Ansani Designs Super Duty Fiberglass Light Bumper

    Ansani Super Duty  

    Ansani Designs offers a fiberglass high-visibility bumper with molded-in light pods for 2008-current Ford Super Dutys. This complete direct-replacement bumper is 40%-50% lighter than the OE steel unit. Ansani's innovative design incorporates mounting pods for three KC Rally 800 8-inch auxiliary lights. Bumpers are shipped paint-ready; custom hydro-printed finishes are optional.

    Ansani Designs Toyota Tundra Fiberglass Light Bumper

      Ansani Tundra

    Ansani Designs offers a fiberglass front bumper insert for 2007-current Toyota Tundras. It’s a direct replacement for the factory urethane piece. The Ansani Designs insert includes three molded light pods for 8-inch KC Rally 800 auxiliary lights.

    For strength, construction is from hand-laid-in-America uni-directional fiberglass. The Tundra inserts are shipped in a primer-ready gelcoat. Ansani Designs also offers optional hydro-printing in patterns ranging from carbon-fibers to metal finishes to woodgrains.

    Ansani Designs LED Jeep Flares, Grille and Cowl Hood

    Ansani Jeep  

    Ansani Designs introduces high-profile front fender flares, grille and a replacement hood for 2007-current Jeep JK Wranglers. Made from composite material, the direct-replacement flares and grille feature integrated Rigid Industries LED light bars.

    The flares, six inches wider than stock, feature a single 6-inch Rigid E-Series LED bar; the production grille will have a single 20-inch LED bar. Ansani Designs replacement hood (not shown) features a wide, low-profile scoop.

    Ansani Designs Yamaha Rhino LED Hood Scoop

      Ansani Rhino

    Ansani Designs offers a fiberglass hood scoop/auxiliary light pod for the Yamaha Rhino. The scoop houses a 10-inch Rigid Industries E-Series bar-style LED light.

    Made from hand-laid fiberglass, the scoop is shipped in paint-ready gelcoat. Or, Ansani Designs can apply hydrographic prints ranging from multiple camo patterns to carbon fibers to animal hides to hundred-dollar bills. Rhino fiberglass speaker pods will also be introduced at SEMA.



    AutoWare Technologies (booth #42075) released a new eCommerce Package for its successful NextWheels Online program for the 2009 SEMA Show. Customers can now buy custom wheels and tires directly through the NextWheels Online program after they have visually previewed exactly how the wheels and tires will look on their vehicle. With a simple click of the “purchase” button, the selected wheels and tires are added directly to the retailer’s existing shopping cart.

      NextWheel Online
      AutoWare Technologies released a new eCommerce package for its NextWheels Online program.

    For more than 14 years, AutoWare has been providing tools to help retailers increase sales of custom wheels and tires through its SoftWheels NX, TreadWare, and NextWheels Online software programs, along with the Technical Tire and Wheel Training DVD Series and the Tire MountMate tool.

    While the NextWheels Online program has been available for several years as a tool for visually previewing wheels and tires on their car, only now can retailers actually sell these products directly through the program, giving the instant response that today’s consumers demand when they are ready to buy.

    The NextWheels Online ecommerce package is also easily integrated into the retailers existing shopping cart so there is no need to recreate their website to use our application. Our programmers work directly with the web developer to join the programs swiftly and cleanly, and we can have the program up and running in a couple of weeks.

    For more information on this product, contact AutoWare Technologies at 877/230-9695, 850/230-9695, or visit booth #42075 at the 2009 SEMA Show.



    Be Cool Coolant

    Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

    Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

    Learn more about Be Coolant at






    BedRyder Inc.
    will introduce its new truck bed seating product at the 2009 SEMA Show.
    Useful for getting everyone to the lake, campsite, desert, hunting or
    fishing spot in one vehicle, and tailgating before the game. According
    to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

    Some states do have stipulations for use. Get more information
    and see your state's requirements at



      Moab Explorer

    BedSlide (a brand of IFW Inc.) will introduce the Moab Explorer, a 2008 Chevrolet Silverado crew cab customized for the outdoors.

    The Moab features one of BedSlide’s most popular cargo organizers—the Classic Weatherdeck—designed for all traditional pickups and constructed with welded steel, four sealed roller bearings, three locking positions with new squeeze handle, powder coated finish and aluminum side rails.

    For more information, visit Visit BedSlide and the Moab Explorer a the SEMA Show (Booth #30113).



    Bedwood Retroliner  

    Bed Wood And Parts (Booth #23082) has developed a complete BedWood kit that will outfit any modern truck with the quality and good look of wood. The RetroLiner is available for most pickups, SUVs, crossovers and the musclecar era El Camino and Ranchero. The kit is a complete system that requires only one tool (included) and requires no cutting or drilling. The RetroLiner converts any metal truck bed to a classic and durable wood surface without damage to the original steel.

    BedWood for trucks offers the RetroLiner in a variety of over 40 exotic and domestic woods. The wood is kiln dried, stabilized and pre-cut to fit over 200 late-model applications. BedWood for Trucks can also make a custom RetroLiner for virtually any vehicle. A four-stage sanding process is utilized to create an even and ideal surface, which is ready for finish. The kits are furnished with stainless steel bed strips and hardware, as well as mounting pads and subframe. Installation is made simple with comprehensive instructions and tips for care and maintenance.




    BrakeQuip will feature its high-speed flaring tool, BQ350 and BQ351, at the 2009 SEMA Show. Produce professional tube flares in a matter of seconds by simply dialing and activating your required operation. The BrakeQuip flaring tool produces single and double flares to SAE and DIN standards on any light walled tubing 3/16 to 1/2 inch.

    Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

    For additional information on BrakeQuip’s high-speed flaring tool, visit



    C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

    Windshield Scratch Polishing Kit

    Polishing Kit  

    Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

    Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

    Windshield Saver Kit

    Window Saver Kit  

    The C. R. Laurence Windshield Saver Kit helps to simplify windshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

    Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

    POWR BOND Heated Urethane Adhesive

    CRL Urethane  

    Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

    CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

    CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

    Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at



    CURT Manufacturing (booth #34101) will display its newly released Reflex Brake Controller and Euro Mount Ball Mounts at the 2009 SEMA Show.

    Reflex™ Brake Controller

    Curt Brake Controller  

    CURT Manufacturing is proud to introduce the Reflex Brake Controller (Part #51130). The Reflex features a dual-axis accelerometer, assuring smooth, safe stops. With one push of a button, the unit self levels and the quick-plug connector literally makes installation a snap. Adjustable power output, a manual override lever and a bright digital display ensure precision performance. The Reflex controls 2–8 brakes and is backed by a limited lifetime warranty.

    Euro Mount Ball Mounts

      Curt Euro Mount

    CURT is also pleased to announce the launch of the Euro Mount. This new line of stylish and intelligent mounts, inspired by European design, will initially include five different configurations; each offered with a 2 or 1 7/8-inch permanently attached trailer ball. The durable carbide black powdercoat finish adds to the look and provides excellent corrosion resistance. All CURT Class 1 & 2 receivers currently include a ball mount. Now, customers will have the option to choose a standard mount or Euro Mount with these hitches. Visit SEMA booth #34101 for more details.



    Dynacom Dynamometer  

    Dynocom Industries
    will feature its heavy-duty OEM dynamometer that it supplied to OEMs.
    The Dynocom DC-1250 has several product changes, including an increase
    in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy
    brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and
    integrated tie down electronic anchoring indication. These features
    allow the dyno to support higher speeds, higher torque/power and
    increased repeatability. The best news to end users is the price:
    $14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad
    roller dynamometer suitable for a wide variety of applications,
    including RWD, FWD cars, trucks and motorcycles. Visit for more details.



    EngineQuest Cylinder Head  

    EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

    Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

    For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit



    Miller Helmets  

    Miller Electric Mfg. Co. plans to offer special Show discounts and hands-on demonstrations of its newest generation of MIG welding, TIG welding and plasma cutting equipment at the 2009 SEMA Show. The company will also introduce the latest designs added to its line of auto-darkening welding helmets.

    The company encourages visitors to “get under the hood” and try its newest products, which will be set up for demonstration purposes. Miller also encourages SEMA Show visitors to bring their technical questions
    to the Show, as the company’s welding professionals have decades of
    motorsports welding experience. Discount details will be released at
    Show time.

    New products on display and available for demonstration include:

    To learn more, visit Miller at booth #23813 in the Racing & Performance pavilion, located in the Central Hall of the Convention Center.



    Optima Battery Front  

    OPTIMA® Batteries released the new group 27F YellowTop®, the latest addition to the OPTIMA product family. The group 27F not only offers greater power and more than 300 discharge/recharge cycles, but it is an exact original equipment fit for an extensive line of automobiles. With the addition of the new size, OPTIMA batteries provide exact fitment to more than 1.9 million vehicles on the road in the United States.

    The group 27F YellowTop fits Asian SUV/Pickups such as Toyota Tundra, Toyota Landcruiser and Nissan Titan. It also fits several Lexus and Infiniti models and a number of domestic diesel and vintage musclecars.

    The new Group 27F YellowTop batteries are available through leading battery distributors internationally. Consumers should look for OPTIMA’s unique colored top and six-pack design for which OPTIMA is known throughout the world. For the nearest retailer, consumers can also call 888/8-OPTIMA (888/867-8462) or visit



    Embedded FlowBench  

    Performance Labs will display the Embedded FlowBench at the 2009 SEMA Show. The Embedded FlowBench is currently the company's latest product development.

    The Embedded FlowBench is a novel tuning aid designed to give performance enthusiasts critical information about engine air flow, enabling consumers to measure the effects of performance-enhancing engine modifications.

    The Embedded FlowBench uses a patented technology to measure signals from existing engine sensors, calculate engine airflow in real time and display the results for the user. Data is also logged in the meter and is downloadable via common USB flash drives. All logged parameters can be viewed in the included Embedded FlowBench Analysis Panel software.

    This new technology and associated intellectual property is available for licensing from Performance Labs LLC.

    To see prototypes and discuss specific applications and licensing details, visit Performance Labs LLC at the 2009 SEMA Show, Booth #21027.


    Retrax Truck Bed Covers will introduce its new SILVER Retrax
    retractable cover. According to the company, this will be the only silver retractable tonneau
    cover on the market today. The cover has all the same great features
    and benefits of the original Retrax cover, but with a silver design.
    All parts are painted silver, and the polycarbonate is also silver.
    More information will be released at the 2009 SEMA Show.



    Royal Purple  

    Royal Purple will introduce its new high-tech oil filters at
    the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil
    filters to extend the life of heavy-duty trucks and equipment.

    high-tech oil filters use special synthetic glass microfibers about 10
    times smaller than conventional cellulose filter fibers to provide
    superior filtration. High-performance lubricant manufacturer Royal
    Purple is now bringing this technology to the consumer market.

    Purple’s new high-performance oil filters combine advanced micro-glass
    technology and high capacity with optimized flow characteristics for
    maximum performance and filter life.

    Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an
    extra heavy-duty nitrile-rubber base gasket with special lubricity
    compounds to reduce torque during installation and ensure a leak-free
    seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

    Purple oil filters allow change intervals to be extended up to 12,000
    miles. Vehicles still under warranty should follow the vehicle
    manufacturer’s recommended filter change intervals.

    Royal Purple filters are fully compatible with all synthetic and
    conventional oils, Royal Purple recommends using its high-performance
    motor oil, which also has a 12,000-mile life. For more information, visit



      Rugged Ridge Floor Liners

    Rugged Ridge, a division of Jeep, truck and SUV accessory manufacturer Omix-Ada, will introduce several new products during the 2009 SEMA Show.

    All Terrain Floor Liners

    New All Terrain Floor Liners for Truck and SUV models for Jeep 1976–2010, Ford 1997–2010, GM 2002–2010, and Dodge 2002–2010. Constructed of all weather, injection-molded, durable, OE-quality Thermoplastic Polymer (enhanced PVC), this patent-pending design combines the best features of a deep ribbed floor mat and “old style” floor liners.

    The deeply molded chevron-tread pattern channels dirt, mud and snow away from the driver and keeps trapped water from sloshing. The contoured perimeter wall offers maximum interior protection and containment.

    Heavy Duty Winch  

    The Heavy Duty 8500-lb. Winch

    The Heavy Duty 8500-lb. Winch is driven by a durable 5.5 HP Series Wound motor for long life and extra pulling power. A tough three-Stage Planetary Gear box with a 172.8:1 gear ratio delivers power and reliability on each and every pull.

    The Heavy Duty 8500-lb. Winch has more power and exclusive features than any other winch in its price range. All the exterior winch body screws and bolts are stainless steel to prevent rust and provide a long life.

    All Rugged Ridge steel cable style Winches include off-road light-mount roller fairleads, allowing for the easy mount of two off-road lights. Special solenoid mounting brackets allow for multiple solenoid mounting points and the ability to “tilt” the solenoid for ease of use. This “tilt” feature ensures that each Rugged Ridge winch can be used with almost all off-road bumpers and over riders.

      Recovery Kit

    Rugged Ridge Recovery Kit

    The Rugged Ridge Recovery Kit includes everything you need to help your buddy next time he gets stuck in the mud.

    The durable carrying case is filled with a beefy pair of 9,500-lb. D-Rings, a 20,000-lb. Snatch Block Pulley, the Rugged Ridge Winch Line Dampener, 2-inch x 30-foot 20,000-lb. Recovery Strap, 3-inch x 6-foot 30,000-lb. Tree Trunk Protector Strap, and a pair of leather recovery gloves.

    It’s everything you could ever want, except for the koozie you will need to keep your drink cold when your buddy pays you back by mowing your lawn.


    TCS-Tire Power (booth #45169) will display its ePower fully integrated, real-time ecommerce system for wholesale businesses. The newest features include the easiest-to-use single-point search and search analysis in the industry, a product compare and selling price feature, quick order feature and real-time order processing.

    TCS' ePower is a significant piece of the comprehensive products and services the company offers to drive success for its clients. Along with state-of-the-art web design, TCS provides strategic tools for increasing sales and market presence which are an integral part of operating a successful business in today's soft markets. The speed at which new TCS customers are able to get up, running and enjoying increased business results with the ePower system is one of the product's most desirable attributes.

    TCS has been serving the needs of the tire, wheel and auto industry for more than 15 years. For more information, visit TCS at or call 888/449-8473.




      Logo Vent

    TFP Inc. will introduce its LogoVent by TFP Inc.

    Instant, simulated fender vent that looks like the real thing.

    Available for all Ford F-150 models from 1997–2010 in four designs.

    Pictured is the 2004–2008 F-150 Chrome Mesh Curved model.





    Tite Reach Wrench  

    TR Tools LLC will display the new Tite-Reach Extension Wrench.

    The Tite-Reach has been in testing and development for more than two years. This innovative hand tool can access hard-to-reach nuts and bolts by extending 10 inches from the turning point. It can speed up the tightening and loosening of nuts and bolts because of the greater degree of arc with the 3/8-inch socket driver. Having just received a design patent on the device, the company is now focusing on obtaining Utility patent rights.

    The Tite-Reach will be officially launched at the SEMA Show.

    For more information, call TR Tools LLC at 866/721-9399.




    TruXedo Edge  

    TruXedo Inc. will feature the Edge, the newest tonneau cover in the TruXedo family of truck accessory products, at the 2009 SEMA Show. The Edge has great looks and quality at a competitive price. With an easy no-drill, clamp-on installation, it is on the truck in under 20 minutes.

    The Edge’s design improves the appearance of any truck, with an aerodynamic arched back which meets the tailgates for a smooth look. It features tension control, which adjusts in seconds to keep the cover tight and taut, and has superior Velcro® fastening, for maximum sealing. The Edge includes a five year warranty, which covers everything, even the fabric.

    For more information on the Edge by TruXedo, call 877/878-9336 or visit



    SEMA Show exhibitors: Submit information on your new product releases to The newest submissions will be included in SEMA eNews.

    For information on the 2009 SEMA Show, visit

  •    SEMA News September

    For drag racers and circle-trackers required to use cast-iron heads, check out the new Pro Elite 228cc runner heads from Racing Head Service. Looking to boost your Challenger's Hemi? Zex has a nitrous kit for that.

    These are just two of the 20 great new products, which also include Advantage Truck Accessories' tonneau solutions for the 2009 Dodge RamBox, Speedway Motors' stainless-steel Batwings, and Mr. Norm's Garage's rear suspensions for Mopar A-, B- and E-body musclecars, featured in the September issue of SEMA News

Law & Order

  •   US Capitol
      Among other recommendations, SEMA is urging lawmakers to exempt small businesses from providing employer-mandated healthcare.

    The Senate Finance Committee is considering over 500 amendments to a draft bill unveiled last week to address health care reform. SEMA has urged lawmakers to address deficiencies identified during the August debates, such as a need to pursue incremental reform, tackle the root causes of skyrocketing premiums, preserve the private market, and maintain fiscal responsibility.

    The Finance Committee action follows President Obama’s speech to Congress which identified a number of elements that a bill must include to address skyrocketing premiums without adding to the federal deficit.

    Many of those elements closely match recommendations put forth in SEMA’s August 4 letter to the President. Examples include an exemption for most small businesses from employer mandates; a reliance on the private sector insurance system; small business access to regional or nationwide purchasing pools (called “exchanges”) and tort reform.

    SEMA and others in the small business community are now urging lawmakers to include these elements in the legislation.

    House Democrats continue their work to combine legislation passed by three Committees into a single bill to be considered on the House floor. The process could occur before or after there is a vote on a Senate bill. If both chambers pass a bill, the legislation would proceed to a conference committee to be melded into a single version.

    A health care advisory group comprised of SEMA members familiar with the reform debate is helping formulate the association’s position on issues confronting Congress. SEMA’s advocacy efforts are also coordinated with the National Federation of Independent Business (NFIB) and the Small Business Coalition for Affordable Healthcare.

    For additional information, contact Stuart Gosswein at

  •   Filling Up at the Pump
      The NHTSA and EPA drafted regulations to increase fuel economy and reduce CO2 for model year 2012-2016 cars and trucks.

    The National Highway Traffic Safety Administration (NHTSA) and the US Environmental Protection Agency (EPA) issued draft regulations to implement new fuel-economy standards for model year 2012-2016 cars/trucks, and simultaneously reduce carbon dioxide (CO2) emissions through a national standard.

    The Obama Administration announced this approach last spring as a mechanism to end years of debate between California, the federal government and the automakers over who can regulate CO2 emissions.

    The federal standards are harmonized with those previously adopted by California and 13 other states. The average CAFE rating will be 35.5 mpg in 2016, based on a combined 39 MPG rating for passenger cars and 30 mpg for light trucks. The EPA will set a CO2 emissions standard of 250 grams per mile for vehicles sold in 2016, roughly equivalent to 35.5 MPG.

    The final regulations must be issued by March 31, 2010 so as to apply to MY 2012 vehicles. SEMA is reviewing the draft CO2 rules to see how they would apply to the aftermarket. The automakers view the standards as being achievable and, with SEMA, support a national approach to fuel economy and CO2 emissions.

    For more information, contact Stuart Gosswein at

  •   Uncle Sam top hat
      SEMA is urging lawmakers to make permanent changes that will limit the government's take on estate taxes.

    SEMA joined with a number of other associations in forming the “Permanent Estate Tax Relief Now Coalition." The Coalition is urging Congress to pass legislation which makes permanent the current exemption rate of $3.5 million/individual ($7 million/couple). Monies beyond that amount are taxed at 45 percent.

    Under President Bush’s tax cut of 2001, the so-called “death tax” is being gradually phased-out by 2010. It will reappear under its previous 55% tax rate on anything above $1 million in 2011, however, unless lawmakers change the law.

    Although the topic has been debated for years, lawmakers have yet to find a permanent solution. There is a chance that the taxes could remain at the highest levels after 2011 given the growing federal deficit. The Coalition believes the current rates would allow small-business owners to maintain family-run businesses without being forced to sell the company to pay estate taxes. Additionally, it would provide certainty when making estate tax planning decisions.

    For more information, contact Stuart Gosswein at

People, Places, & Racing News

  • Click on the logo to visit PRO's website.


    Inaugural PRO Reception at 2009 SEMA Show


    invites all industry professionals to attend its first Novemberfest
    reception to meet and network with OEM restylers, manufacturers,
    industry media and others on Tuesday, November 3, 5:30 p.m.—7:30 p.m.,
    in the Las Vegas Hilton Ballroom D.

    “This is the first-ever PRO
    reception in Las Vegas and we’re determined to set the bar high and
    host an event our members and other industry guests will find
    beneficial,” said PRO Council Chairman Karl Stearns. “The restyling
    industry is strong right now and there are many exciting opportunities,
    so we encourage everyone to make plans to attend Novemberfest.”

    need not be members of PRO or SEMA to be a part of this inaugural
    event, but SEMA representatives will be present for those interested in
    joining onsite. SEMA membership offers benefits such as additional
    networking events, education regarding new resources, sales ideas and
    techniques, and valuable industry insight.

    PRO will host an open
    bar and hors d’oeuvres thanks to donations from event sponsors
    Advantage Truck Accessories, Insignia Group, Restyler’s Choice,
    Katzkin, ICI and Classic Design Concepts. All attendees will receive
    commemorative t-shirts from Eagle Enterprises.

    The council
    will also honor leading restyling companies and individuals at
    Novemberfest, including winners of the following awards: PRO Restyler
    of the Year sponsored by Insignia Group, PRO Manufacturer of the Year
    sponsored by Grote Lighting, the Jim Borre Lifetime Achievement Award
    and the Nat Danas Person of the Year Award sponsored by Truck and Auto

    Also of interest to companies in the
    restyling industry is the PRO Open Meeting on Thursday, November 5,
    2009, from 7:30 a.m. to 9:30 a.m. in the Las Vegas Convention Center
    meeting room N219. The Professional Restylers Organization is dedicated
    to addressing the challenges facing the restyling segment of the
    automotive aftermarket and to developing effective strategies for
    dealing with industry-specific issues.


    PRO Seeks Award Nominations
    PRO will close nominations for the following awards on this coming Monday, September 28, 2009:

    • Restyler of the Year, sponsored by Insignia Group
    • Manufacturer of the Year, sponsored by Grote Lighting
    • Nat Danas Person of the Year, sponsored by Truck and Auto Customizing Magazine
    • Jim Borre Lifetime Achievement Award
    Award nomination forms are available at
    miss out on the opportunity to nominate a deserving individual for one
    of these prestigious awards. Deadline is Monday, September 28.
    Jim Borre Award Sponsorship still available
    in getting your company name in front of the largest gathering of
    Restyling representatives at the Show? How about sponsoring the PRO Jim
    Borre Lifetime Achievement Award? For details contact Jim Skelly at SEMA, 909/396-0289 ext 103 or at
    PRO Closed Select Committee Meeting
    3:00 p.m.5:00 p.m., Sunday, November 1, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
    PRO Industry Reception
    5:30 p.m.7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
    PRO General Membership Meeting
    7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
    PRO Column in SEMA Member News
    Read PRO's column featured in the September/October issue of SEMA Member News.
    For information about PRO, contact Jim Skelly.

    Click on the logo to visit ARMO's website.

    Valuable Seminar Available Online

    If you missed the ARMO-sponsored seminar, "10 Things You Can Do to Your Website Today to Improve Your Results Tomorrow,” at the Hot Rod & Restoration Trade Show, you can view the presentation online.

    Sponsorship Opportunities

    The largest gathering of ARMO-member companies happens each year during the SEMA Show. This year, the ARMO Reception is Tuesday, November 3, from 5:00 p.m.–7:00 p.m., at the Las Vegas Hilton, Ballroom C. Sponsorship opportunities include prominent logo placement, premium seating, and complimentary drink tickets. They range in price from $500 to $5,000. Check out the form for additional details.

    ARMO Industry Awards Reception

    5:30 p.m.7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.


    ARMO Open Council Meeting

    7:15 a.m.9:00 a.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.

    ARMO Roundtable

    10:00 a.m.12:00 p.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.

    Column in SEMA Member News

    Read ARMO's column featured in the September/October issue of SEMA Member News.

    For more information about ARMO, contact Jan Desma.


    Click on the logo to visit HRIA's website.


    HRIA Industry Awards Reception


    5:15 p.m.8:30 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.


    HRIA Closed Select Committee Meeting


    7:30 a.m.9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton in Las Vegas.


    HRIA Column in SEMA Member News


    Read HRIA's column featured in the September/October issue of SEMA Member News.


    For more information about HRIA, contact Jan Desma.


    Click on the logo to visit LTAA's website.
    LTAA Collects Award Nominations, Announces Sponsorship Opportunities

    LTAA is seeking nominations for Retailer of the Year Award and the LTAA Hall of Fame Award. Nomination forms and award criteria are available at Both awards are presented at the annual LTAA Industry Awards Reception, Wednesday, November 4, from 5:30 p.m.–7:30 p.m. in the Renaissance Hotel, Ballroom 2.
    Interested in getting your company name in front of the largest gathering of Light Truck Accessory industry representatives? LTAA Industry Reception sponsorship packages range from $250 to $1,000. Deliverables and details are available on the sponsorship form, available on the LTAA website, or by contacting SEMA /LTAA liaison Jim Skelly at 909/396-0289 ext. 103 or

    New Location for LTAA Industry Reception

    LTAA has moved its reception at the 2009 SEMA Show to the Renaissance Hotel, near the South Hall of the Las Vegas Convention Center. Previous LTAA receptions have been held in the Las Vegas Hilton, adjacent to the North Hall, and because the council exhibits in the South Hall, this has typically meant a long trek for attendees. Entrance to the Renaissance Hotel is directly adjacent to the South Hall entrance. The reception is scheduled Wednesday, November 4, 5:30 p.m.—7:30 p.m. Council representatives are planning updated activities to go along with the new venue.
    LTAA Closed Select Committee Meeting
    7:00 a.m.–9:00 a.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Convention Center.
    LTAA Column in SEMA Member News
    Read LTAA's column featured in the September/October issue of SEMA Member News.
    For more information about LTAA, contact Jim Skelly.

    Click on the logo to visit MPMC's website.

    MPMC Hosts Motorsports Marketing Seminar at SEMA Show

    MPMC will sponsor and host a seminar on Monday, November 2, during the
    SEMA Show entitled, "Motorsports Marketing: How to Measure Your
    Return." Money
    is too precious to throw away on a hunch. Learn how to measure a return
    on your investment in motorsports marketing by listening to a diverse
    panel of motorsports veterans, each providing a unique perspective on
    the subject of Marketing in Motorsports.Moderated by MPMC Chairman Bill
    Floyd of Ride Tech, the panel of experts includes:
    • Bill Holland - Holland Communications
    • Karl Fredrickson - Speedway Illustrated
    • Morgan Lucas - Lucas Oil and Top Fuel Driver
    • Brian Wolfe - Motorsports Director Ford Motor Company
    • Steve Wolcott - ProMedia/NMRA
    As of press time, the MPMC select committee is finalizing a representative from NASCAR to round out the panel.

    seminar (Monday, November 2) is set for 11:00 a.m.–noon, in the North
    Hall of the Las Vegas Convention Center, meeting rooms 262–264.

    Media Trade Conference Moves to New Location
    upcoming MPMC Media Trade Conference is moving to the recently
    renovated Radisson Suites Hotel in Covina, California. Located
    about 15 minutes from the Ontario Airport in Southern California, the
    new location features easy freeway access and is near many local
    attractions, including the LA Fairgrounds and the NHRA Museum. All
    rooms have been refurbished to include top amenities such as
    complimentary wireless Internet access, microwaves, refrigerators, and
    flat screen televisions. Media
    Trade Conference participants will also enjoy fine dining via the
    onsite restaurant, Hamilton Steakhouse, as well as a low room rate.
    looking forward to hosting a fantastic Media Trade Conference at the
    Radisson in Covina," said MPMC Chairman Bill Floyd of Ride Tech. "This
    annual event has become an essential activity for hundreds of media
    representatives and for our council members. The convenience of the
    hotel, along with the amenities and low rates, will ensure that the
    event continues to be a great success, and allow us to accomplish even
    more than ever before."
    Details about the Radisson in Covina, California, are available at The
    MPMC Media Trade Conference is a three-day event where manufacturers
    and media take part in prescheduled, private, sit-down meetings.
    Nowhere else can a manufacturer meet with editorial staff from so many
    news outlets, and nowhere else can the media gather so much technical
    and new product information at one time.
    details about the 2010 MPMC Media Trade Conference, taking place
    Tuesday-Thursday, January 19–21, 2009, are available at Media registration for the event opens October 1, 2009, at
    MPMC Media Trade Conference – Still a Few Spots Left!

    a few of the 100 available exhibitor suites for the 2010 MPMC Media
    Trade Conference remain open. Applications are being accepted on a
    first-come, first-serve basis. Any applications received after the 100
    spots are filled will be placed on a waitlist in order of receipt.
    MPMC-member companies may register online at

    Not an MPMC member? Join here exhibitor registration is currently open. Media registration will open on October 1, 2009.For more information, contact Jim Skelly at 909/396-0289, ext. 103.

    MPMC Column in SEMA Member News

    Read MPMC's column featured in the September/October issue of SEMA Member News.

    For information about MPMC, contact Jim Skelly.


    Click on the logo to visit MRC's website.

    MRC General Membership Meeting and Awards Ceremony
    MRC will be holding its membership meeting and awards ceremony on Sunday, November 1, from 4:00 p.m.–6:00 p.m. during SEMA Show week at the Las Vegas Hilton.
    MRC Column in SEMA Member News
    Read MRC's column featured in the September/October issue of SEMA Member News.For information about MRC, contact Staci Bostock.


    Click on the logo to visit SBN's website.


    SBN Closed Select Committee Meeting


    5:00 p.m.7:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Hilton in Las Vegas.


    SEMA Networking Breakfast—Powered by SBN


    7:30 a.m.9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton in Las Vegas.


    Discover the SEMA Mentoring Program—Powered by the SBN


    “I’ll get by with a little help from my friends…” - Joe Cocker


    Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.


    “Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.


    Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.


    Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.


    So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.


    Visit the SEMA Mentoring Program now.


    SBN Column in SEMA Member News

    Read SBN's column featured in the September/October issue of SEMA Member News.

    For information about SBN, contact Jan Desma.




    Click on the logo to visit SPC's website.


    Street Performance Council Activities at the 2009 SEMA Show

    SPC Reception: Like to get some exposure for your company in front of the street performance industries’ top companies and also have a good time? Become a sponsor of the SPC Reception during the 2009 SEMA Show. The reception, which features a relaxed lounge atmosphere, is scheduled for Wednesday, November 4, 5–7 p.m., at the Las Vegas Hilton. Download a copy of the sponsorship form.

    Sponsorship agreements must be received by Friday, October 2, 2009.

    SPC Awards: Nominations are being accepted for the SPC Business of the Year, Person of the Year and Industry Icon awards. Your nominations and support are important to your council. The awards will be presented at the SPC reception held during the SEMA Show Wednesday, November 4, 5–7 p.m. Nomination forms are available at

    Nominations are due Friday, September 18, 2009.

    If you have any questions, contact Jason Tolleson at 909/396-0289, ext. 168.

    5:00 p.m.–7:00 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.

    SPC Column in SEMA Member News

    Read SPC's column featured in the September/October issue of SEMA Member News.


    For information about SPC, contact Jason Tolleson.



    Click on the logo to visit WTC's website.


    WTC Collects Award Nominations, and Announces Sponsorship Opportunities


    WTC is asking for nominations for their Person of the Year and Lifetime Achievement Awards. Nomination forms and award criteria are available here

    Both awards are presented at the annual WTC Industry Awards Reception, held on Wednesday November 4 from 5:30 to 7:30 pm in the Renaissance Hotel Copa room. Interested in getting your company name in front of the largest gathering of Wheel and Tire industry representatives at the Show? WTC Industry Reception sponsorship packages range from $250 to $1,000.


    Deliverables and details are available on the sponsorship form, available on the WTC website here, or by contacting the SEMA / WTC liaison Jim Skelly at 909/396-0289 ext. 103 or at


    New Location for WTC Reception

    WTC has moved its reception at the 2009 SEMA Show to the Renaissance Hotel, near the South Hall of the Las Vegas Convention Center.

    Previous WTC receptions have been held in the Las Vegas Hilton, adjacent to the North Hall, and because the council exhibits in the South Hall, this has typically meant a long trek for attendees. Entrance to the Renaissance Hotel is directly adjacent to the South Hall entrance.

    The reception is set for Wednesday, November 4, 5:30 p.m.—7:30 p.m. Council representatives are planning updated activities to go along with the new venue.

    WTC Open Meeting

    1:00 p.m.3:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.

    WTC Column in SEMA Member News


    Read WTC's column featured in the September/October issue of SEMA Member News.

    For information about WTC, contact Nathan Ridnouer.





    Click on the logo to visit YEN's website.


    Congratulations to Gregory Parker and Lee McGuire!

    Gregory Parker of Martin & Company Advertising was elected YEN Chairman. Parker has served on the YEN Select Committee since 2005 and has been chairman of the SEMA Silent Auction Task Force. Lee McGuire of Skyjacker has been elected to serve as Chair-elect of the Committee. She will serve in a two-year term as Chair-elect until assuming the Chairman role in 2011.


    YEN Long-Range Planning Meeting

    3:00 p.m.–6:00 p.m., Sunday, November 1, during SEMA Show week at the Las Vegas Hilton in Las Vegas.

    YEN Reception


    5:00 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.

    Join YEN

    Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at


    YEN Member of the Month Spotlight


    Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit

    YEN Column in SEMA Member News

    Read YEN's column featured in the September/October issue of SEMA Member News.

    For information about YEN, contact Jason Tolleson.

  • GUILTY AS CHARGED: The FIA handed down severe punishment to
    those involved in the race-fixing debacle during the 2008 Singapore
    Grand Prix. The Renault team has been placed on probation and faces a
    lifetime ban if it commits a similar action between now and the end of
    2011. Renault team principal Flavio Briatore is banned for all FIA
    events for an unlimited period and Renault director of engineering Pat
    Symonds faces similar sanctions for the next five years.

    RETURNING: The Lotus name will return to Formula One racing next season for the first time since 1994.

    HEADING SOUTH: American Speed Association will take its unique brand of stock-car racing to South Africa January 29–31 with the South Africa vs. USA Motorsports event at the Phakisa Freeway Circuit in Welkom, South Africa. The race will be held on a 1.5-mile oval at the multi-purpose racing facility.

    GOING AWAY: Jack Daniel’s will end its sponsorship of Richard Childress Racing and driver Casey Mears at the end of this season.

    Indy Racing League President of Competition Brian Barnhart says the league’s new chassis and engine specs, which will go into effect in 2012, will be announced around Thanksgiving.

    With his 18th WoO victory of the season, Joey Saldana remained at the top of the National Speed Sport News Power Rankings. The rankings appear weekly in America’s Motorsports Authority.

    SUBSCRIBE: National Speed Sport News has been published weekly since 1934. Subscribe to National Speed Sport News for a special industry rate.

  •   Inside SEMA September

    The latest in a series of articles highlighting members of SEMA's executive management team features SEMA Trade Shows Director Gary Vigil.

    “One of the ways SEMA tries to fulfill its mission of helping its members' businesses succeed and prosper is to produce the industry's leading trade show,” Vigil says. “Thanks to the loyalty of SEMA-member companies and the dedication of staff, the SEMA Show has become a truly world-class event. The SEMA staff, along with the support of ConvExx Show Management, plays an important role in delivering a successful Show to exhibitors and Show attendees.

    “The staff is aware that SEMA members have limited marketing budgets and have many options on which to spend their money. So when they put their trust in SEMA by their participation and support of the SEMA Show, the staff wants to ensure that they get a great return on their investments. The staff takes pride in providing great customer service and in creating programs that address the needs of the association's members.”

    To continue reading, click through to the September issue of SEMA News.

  •   Tim Tarrant
      Tim Tarrant and Boge America are celebrating the company's 10 years in the United States.

    Boge America,
    a subsidiary of Boge Kompressoren, is celebrating its 10th anniversary
    in the American market. Entering the American market in 1999, the
    company positioned itself as a true competitor with its ‘S’ series
    screw compressor. The company has also recently expanded its facility
    in Powder Springs, Georgia. Tim Tarrant, President of Boge America, has
    managed the operation since 2004.

    “We have massively extended the Boge
    product range over the past 12 months in order to better meet our
    customer’s requirements," Tarrant says. "The larger facility will ensure we can carry
    more inventory and reduce lead times for our customers."

    The team at A.R.E. announced that it is creating the A.R.E. Exterminator—a 2010 Toyota Tundra designed for function, style and bug beating—for “Verminators” host Mike Masterson. "We designed the A.R.E. Exterminator to function like a work truck—with superior organization and easy access to gear—but to look like a show truck to represent Mike's company at the job site," said Bryan Baker, director of marketing, A.R.E. The "Verminators" reality TV show follows the pest management professionals of Masterson's company ISOTECH as they rid homes of rodents, cockroaches, spiders, termites and more. Watch the first product installation.

    Identifix has received a Top 20 Tools Awards from MOTOR magazine for its Pegisys PC Diagnostic System featuring OTC Direct-Hit Technician—Powered by Identifix. This is the second such award for Identifix. In 2003, Identifix received a Top 20 Tools Award for Direct-Hit, Identifix's subscription-based online diagnostic information source offering real-world, proven diagnostic information.

    Mark Mojica has joined the ReadyLift team as director of sales and marketing. Mojica entered the specialty aftermarket in 1987 with Rancho Suspension, where he enjoyed a successful 21 year career. He held several leadership positions, including customer service, marketing, product management and sales. launched the Motorator Crew Chief Challenge offering enthusiasts a chance to win a custom crate engine and other high-end performance parts. The contest invites enthusiasts to show off their automotive knowledge and compete for “MotoRating” points by uploading videos, asking and answering tech questions, and receiving votes for the best content contributions. The person with the most MotoRating points will win the Grand Prize, and three runners-up will win First Place Prizes. One Grand Prize winner will be given their choice of either a Chevy, Ford or Mopar crate engine, custom-built and dyno tested. The engines feature the finest performance parts including: a Holley Carburetor, Holley Fuel Pump, CNC Ported Aluminum Avenger Cylinder Heads, Weiand Intake Manifold, COMP Cams “K-Kit” Valvetrain and a TCI Balancer. More information is available by visiting

      Jacob Cartmill
      Jacob Cartmill

    Jacob Cartmill recently joined Beck/Arnley
    as a product specialist. Cartmill will oversee brake hydraulics,
    including calipers, master cylinders, wheel cylinders and brake hoses,
    and is responsible for product management efforts, such as the
    introduction of new products, determining target pricing, creating new
    product packaging and researching and developing new product

    The Car Care Council Women’s Board announces SKF has committed to sponsoring the 2009 Women’s Board. “SKF has been a strong supporter of the Women’s Board for many years and we are pleased to continue our sponsorship in 2009,” said Katie Noga, manager, marcom and motorsports for SKF and current president of the Car Care Council Women’s Board.

  •   Robert Hight With Trophy


    HIGHT MOVES TO THIRD IN POINTS; McCLENATHAN, EDWARDS, ARANA TAKE POINTS LEAD AFTER WINS AT zMAX DRAGWAY: Nearly two weeks after barely squeezing into the Countdown to 1 playoffs with his runner-up finish in Indianapolis, Robert Hight raced to his first win of the season and shot from 10th to third in the Funny Car point standings as racing came to an end at the second annual NHRA Carolinas Nationals at zMAX Dragway in Concord, North Carolina. Hight held off runner-up and rookie driver Matt Hagan in the final round to move within 28 points of leader Tony Pedregon.

    “It’s unbelievable the timing we’ve got right now because the first part of the year, we stunk this place up; it was terrible,” said Hight. “You start to begin to wonder if you can even win. You look at all these racers out here, and it’s not that easy to win. Every round, I had someone in the other lane clear to the finish line. If you’re a little late or something happens to your car, any little thing, you’re going to lose.”

    In Top Fuel, Cory McClenathan took over the No. 1 spot in the point standings with his win over rookie Shawn Langdon in the final round. McClenathan has just a 10-point lead over second-place drivers Antron Brown and Tony Schumacher heading into this weekend’s O’Reilly Super Start Batteries NHRA Fall Nationals presented by Castrol Syntec at Texas Motorplex in Dallas.

    In Pro Stock, Mike Edwards once again was the man to beat, taking the No. 1 qualifying position Friday and Saturday and then the win on Sunday over runner-up Greg Stanfield. Edwards also moved from third in the point standings to the No. 1 spot—56 points ahead of second-place driver Jeg Coughlin, who has led the point standings almost the entire season.

    Pro Stock Motorcycle’s Hector Arana followed his first U.S. Nationals win up with a win at zMAX Dragway. Arana’s win over Karen Stoffer also moved him to the top of the point standings in the category, just nine points ahead of defending world champion Eddie Krawiec. The NHRA Full Throttle Series will make its second stop in the Countdown to 1 playoffs this weekend in Dallas for the 24th annual O’Reilly Super Start Batteries NHRA Fall Nationals.

      Funny Car Four Wide

    MASSEY, NEFF WIN FOUR-LANE, FOUR-WIDE EXHIBITION EVENT AT zMAX DRAGWAY: In the first-ever modern day four-lane, four-wide Top Fuel and Funny Car exhibition events, it was Top Fuel pilot Spencer Massey and Funny Car driver Mike Neff who came out with the wins Sunday at zMAX Dragway. Both Massey and Neff picked up the wins on a holeshot over the three competitors competing in the other lanes. All drivers participating in the event had lost in the first round of eliminations of the NHRA Carolinas Nationals that day and were invited to participate.

    In Top Fuel, Massey was able to drive his U.S. Smokeless Tobacco dragster to a 3.889-second time at 310.70 mph, which was enough to hold off fellow competitors Antron Brown, Brandon Bernstein and Morgan Lucas. In Funny Car, Neff drove his Ford Drive One Mustang to a 4.136-second run at 307.58 mph past team owner John Force, Del Worsham and Tim Wilkerson.

      Top Fuel Four Wide

    “On the burnout, when you see cars on both sides of you, that’s not something you’re used to seeing, and it was actually pretty cool,” said Neff. “I actually saw all of these guys because they all did really long burnouts.”

    “To have an opportunity to be a part of something like this and a part of history, it’s just unbelievable,” said Massey. “It’s something that I’m proud to be a part of, and everybody sitting up on this stage should be very proud of going down the track with one another at the same time.”

    For more information on this event, visit

    LUCAS OIL SIGNS MULTIYEAR EXTENSION AS SPONSOR OF NHRA SPORTSMAN SERIES: Lucas Oil Products, the industry leader in lubricants and fuel treatments and a longtime friend of the sport of NHRA Drag racing, has signed a multiyear agreement that renews its title sponsorship of the NHRA Lucas Oil Drag Racing Series through 2012. Significantly, at that time, it will represent an 11-year partnership dating back to the 2002 season.

    In addition, Lucas Oil will continue its designation as the official oil of NHRA and its presenting sponsorship of NHRA’s weekly magazine show on ESPN2, NHRA Race Day presented by Lucas Oil. Lucas Oil’s relationship with NHRA extends across all platforms of the business: Sportsman series entitlement; official-product status; on-site presence; national event sponsorship; television, print and online advertising; presenting sponsorship of NHRA Race Day, and race team sponsorship.

    For more on this, visit

    MOTORCRAFT, QUICK LANE ANNOUNCE CONTRACT EXTENSION WITH TASCA: Motorcraft and Ford’s growing national network of Quick Lane Tire & Auto Centers announced they have extended their sponsorship of Bob Tasca and Tasca Racing’s Shelby Mustang Nitro Funny Car. For the past two years, Ford Customer Service Division (FCSD) brands Motorcraft and Quick Lane have been the primary sponsors of Tasca’s Shelby Mustang in the NHRA Full Throttle Drag Racing Series. This multiyear extension ensures that the two primary brands will remain on the car for years to come.

    For more on this extension, visit


    O’REILLY SUPER START BATTERIES NHRA FALL NATIONALS, TEXAS MOTORPLEX, SEPTEMBER 24–27: The NHRA Full Throttle Drag Racing Series makes its second stop of the season in the Lone Star State for the second race of the Countdown to 1 playoffs. Defending event winners are J.R. Todd (Top Fuel); Tim Wilkerson (Funny Car); Greg Stanfield (Pro Stock); and Chris Rivas (Pro Stock Motorcycle).

    O’REILLY NHRA MID-SOUTH NATIONALS, MEMPHIS MOTORSPORTS PARK, OCTOBER 2–4: The NHRA Full Throttle Drag Racing Series returns to the land of the Delta Blues for its third stop in the NHRA Countdown to 1 playoffs. Defending event winners include Tony Schumacher (Top Fuel); Tim Wilkerson (Funny Car); Mike Edwards (Pro Stock); and Craig Treble (Pro Stock Motorcycle).

    NHRA VIRGINIA NATIONALS, VIRGINIA MOTORSPORTS PARK, OCTOBER 9–11: The NHRA Full Throttle Drag Racing Series heads back toward the East Coast for its fourth race in four weeks and fourth stop in the Countdown to 1 playoffs. Defending event winners include Tony Schumacher (Top Fuel); Cruz Pedregon (Funny Car); and Dave Connolly (Pro Stock).

      Hector Arana


    THREE IN A ROW?: Pro Stock Motorcycle rider Hector Arana after picking up his second-consecutive win of the season Sunday at the NHRA Carolinas Nationals: “I’d like to make three in a row now. I need to stay focused so I can have a shot at the title. I think I have the motorcycle to win this championship. It hasn’t sunk in yet, but this is the best time of my life. For many years, I have struggled and worked hard. I had opportunities to win before, but I didn’t. Many years went by, and I started doubting myself, but now, this is my moment.”

    Mike Edwards  


    10: That’s the number of points Pro Stock driver Mike Edwards earned this past week just for running the third quickest time in first session of qualifying and then posting the quickest times in the following three sessions of qualifying for the NHRA Carolinas Nationals at zMAX Dragway. NHRA announced that starting in Concord, N.C. this past weekend, the first, second and third quickest drivers in each qualifying session earn three, two, and 1 points, respectively.


    …that only 103 points separate Funny Car 10th-place driver Mike Neff from Funny Car Points leader Tony Pedregon with one race complete in the Countdown to 1 playoffs. With the max availability of 150 points per event that a driver can earn, the Funny Car class is one of the tightest in the Countdown to 1.


Spy Shots

  • Spy Shots-BMW M5

    BMW's M division has started testing of its seriously fast M5 sedan and Brenda Priddy has some revealing photos of a Nurburgring shakedown. Up front, expect an M-style front fascia with larger, more aggressive intakes, along with "M" fender vents. Out back is the traditional M quad-exhaust setup. These photos also show larger brakes with cross-drilled rotors and sportier wheels and tires.

    The current M5 is powered by a 5.0L V-10, but this latest M5 may receive the twin-turbo, direct-injected 4.4L V8 used in in the X5 and X6 "M" models.

    Spy Shots-BMW M5

     Photos copyright Brenda Priddy & Company. Reuse or reproduction without copyright holder's consent is prohibited.