SEMA eNews Vol. 12, No. 36, September 10, 2009

First-Ever SEMA Show Enthusiast Research Project

Responding to requests from SEMA members for market research information, the 2009 SEMA Show will include a strong new benefit program for exhibitors and attendees alike. SEMA will draw a select group of automotive enthusiasts to participate in a market research and feedback session, both prior to and during the Show. The research results will be an exclusive benefit to SEMA members who attend the Show.

The program will include top opinion leaders and consist of car collectors, club members, bloggers and enthusiasts who are active in automotive forums and social media. By taking part in the program, participants will disclose valuable insights and offer unique perspectives on their SEMA Show experience.

The program will provide feedback on new products, show vehicles and industry trends. Additionally, Show participants will benefit from increased viral messaging about Show activity through social media channels.

Recognizing the importance of the business-to-business structure of the Show, the market research program has been tailored to provide strong value while avoiding interference with the interactions of the Show participants. The research program, which will in part be coordinated with Vehicle Manufacturer of the Show, Ford Motor Company, will involve small but meaningful samples of automotive enthusiast opinion leaders. The program participants will total less than one percent of Show attendees.

Exhibitors and members have consistently ranked research as one of the most valuable benefits from the Association. While data from the SEMA Show has been available for many years, the new Enthusiast Research Program marks a milestone in gathering a new level of information at the trend-setting show. For more information on the SEMA Show Enthusiast Research Program, please contact SEMA Market Research.

The SEMA Show takes place Tuesday through Friday, November 3-6, 2009 in Las Vegas, Nevada. The SEMA Show is a trade-only show not open to the general public. Registration is available at www.semashow.com and requires proof of industry affiliation.

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