SEMA eNews Vol. 12, No. 35, September 3, 2009

SEMA, Center for Automotive Research Outline Specialty-Equipment Industry's Future

  John Waraniak, SEMA VP Vehicle Technology
  SEMA VP of Vehicle Technology John Waraniak will moderate a webinar discussing the SEMA/CAR future industry forecasts.

Reports of a sour economy continue to circulate. Automakers are retooling, adjusting their directions to maintain and, in many cases, regain market shares. The future of the auto manufacturers will have a direct impact on the direction of many SEMA-member companies.

Take one hour on Monday, September 17, to participate in the SEMA webinar, “Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market.” This is your chance to learn more about the major economic drivers of the U.S. automotive market and their potential impact on the specialty-equipment industry.

The session will help SEMA members increase their understanding and awareness of macroeconomic trends and analysis to support business-development and scenario-planning efforts.

The findings are the result of a multi-phased series of specialty-equipment forecasting reports conducted by SEMA and the Center for Automotive Research (CAR). This session includes the findings from Phase III.

Moderator John Waraniak and CAR's Brett Smith will host a live Q&A at the end of the webinar to address the report's conclusions. SEMA recently presented the industry research findings at the annual State of the Association meeting in Pasadena, California, in August.

What: “Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market”
When:
Monday, September 17, 10:00 a.m.–11:00 a.m. (PDT)
Presenter:
Brett Smith, Assistant Director, Manufacturing, Engineering and Technology, Center of Automotive Research (CAR)
Moderator:
John Waraniak, SEMA Vice President of Vehicle Technology

Register for the September 17 Webinar

Don’t forget the webinar session on September 9, "The Nordstrom Way to Customer Service."

Customer loyalty is fundamental to the success of your company. Without it, expenses can go up, profits go down, morale suffers and your company is at risk.

Robert Spector, author of "The Nordstrom Way," will show you how to create loyal customers and keep them coming back during his webinar presentation on September 9, 10:00 a.m.–11:00 a.m. (PDT).

Spector's insight to customer service—gained through exclusive input from Nordstrom management and the company's high-level sales people—will guide your organization to new heights in customer service excellence. You and your staff will leave this session with real-world action items that can be put to use right away.

What: "The Nordstrom Way to Customer Service"
When:
Wednesday, September 9
Presenter:
Robert Spector

Register for the September 9 webinar.

SEMA's Webinar Program:
The SEMA webinar program brings the world-class business seminars
featured during the SEMA Show right to your desktop. Different
business-building sessions are constantly added to the program,
offering members the latest insight and practices from today’s leading
speakers.

All SEMA webinars are conducted live and are open to
all employees of SEMA-member companies free of charge. To participate,
all you need is a computer with Internet access and a telephone. All
previous SEMA webinars are available for download. Learn more about SEMA webinars and view upcoming presentations.

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