SEMA eNews Vol. 12, No. 35, September 3, 2009

Five Basic Rules for Better Product Info, Better Sales

SEMA News offers five guidelines for helping companies gauge the usefulness of their current product information practices. Addressing these steps won't necessarily mean standards compliance, but will help you get headed in the right direction, increasing the efficiency and accuracy of the product information you offer consumers.

Five guidelines to consider:

1. PDFs are not Data Files
2. Product Data isn’t Pretty
3. Computers aren’t Auto Enthusiasts
4. Spelling Counts
5. Asterisks, Footnotes and Caveats

To learn exactly what these five rules mean and the impact on your company, check out the complete SEMA News article, “Five Basic Data Rules You Must Follow Today.”  

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