SEMA eNews Vol. 12, No. 34, August 27, 2009

How to Create Customers for Life: Next SEMA Webinar

Customer loyalty is fundamental to the success of your company.
Without it, expenses can go up, profits go down, morale suffers and
your company is at risk.

Robert Spector, author of "The
Nordstrom Way," will show you how to create loyal customers and keep
them coming back during his webinar presentation on September 9, 10:00
a.m.–11:00 a.m. (PDT).

Spector's insight to customer
service—gained through exclusive input from Nordstrom management and
the company's high-level sales people—will guide your organization to
new heights in customer service excellence. You and your staff will
leave this session with real-world action items that can be put to use
right away.

What: "The Nordstrom Way to Customer Service"
When: Wednesday, September 9
Presenter: Robert Spector

Register for the September 9 webinar.

SEMA's Webinar Program:
The SEMA webinar program brings the world-class business seminars
featured during the SEMA Show right to your desktop. Different
business-building sessions are constantly added to the program,
offering members the latest insight and practices from today’s leading
speakers.

All SEMA webinars are conducted live and are open to
all employees of SEMA-member companies free of charge. To participate,
all you need is a computer with Internet access and a telephone. All
previous SEMA webinars are available for download. Learn more about SEMA webinars and view upcoming presentations.

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