SEMA eNews Vol. 12, No. 33, August 20, 2009

Announce Your SEMA Show Product Intros in eNews

  New Product Showcase
  Submit information on your new product releases to to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Here are the latest product announcements:

Be Coolant

Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

Learn more about Be Coolant at





BedRyder Inc.
will introduce its new truck bed seating product at the 2009 SEMA Show.
Useful for getting everyone to the lake, campsite, desert, hunting or
fishing spot in one vehicle, and tailgating before the game. According
to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

Some states do have stipulations for use. Get more information
and see your state's requirements at




BrakeQuip will feature its high-speed flaring tool, BQ350 and BQ351, at the 2009 SEMA Show. Produce professional tube flares in a matter of seconds by simply dialing and activating your required operation. The BrakeQuip flaring tool produces single and double flares to SAE and DIN standards on any light walled tubing 3/16 to 1/2 inch.

Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

For additional information on BrakeQuip’s high-speed flaring tool, visit



C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

Windshield Scratch Polishing Kit

Polishing Kit  

Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

Windshield Saver Kit

Window Saver Kit  

The C. R. Laurence Windshield Saver Kit helps to simplify winshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

POWR BOND Heated Urethane Adhesive

CRL Urethane  

Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at



Dynacom Dynamometer  

Dynocom Industries
will feature its heavy-duty OEM dynamometer that it supplied to OEMs.
The Dynocom DC-1250 has several product changes, including an increase
in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy
brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and
integrated tie down electronic anchoring indication. These features
allow the dyno to support higher speeds, higher torque/power and
increased repeatability. The best news to end users is the price:
$14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad
roller dynamometer suitable for a wide variety of applications,
including RWD, FWD cars, trucks and motorcycles. Visit for more details.



EngineQuest Cylinder Head  

EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit



Miller Helmets  

Miller Electric Mfg. Co. plans to offer special show discounts and hands-on demonstrations of its newest generation of MIG welding, TIG welding and plasma cutting equipment at the 2009 SEMA Show. The company will also introduce the latest designs added to its line of auto-darkening welding helmets.

The company encourages visitors to “get under the hood” and try its newest products, which will be set up for demonstration purposes. Miller also encourages SEMA Show visitors to bring their technical questions
to the Show, as the company’s welding professionals have decades of
motorsports welding experience. Discount details will be released at
Show time.

New products on display and available for demonstration include:

To learn more, visit Miller at booth #23813 in the Racing & Performance pavilion, located in the Central Hall of the Convention Center.



Embedded FlowBench  

Performance Labs LLC will display the Embedded FlowBench™ at the 2009 SEMA Show. The Embedded FlowBench is currently the company's latest product development.

The Embedded FlowBench is a novel tuning aid designed to give performance enthusiasts critical information about engine air flow, enabling consumers to measure the effects of performance-enhancing engine modifications.

The Embedded FlowBench uses a patented technology to measure signals from existing engine sensors, calculate engine airflow in real time and display the results for the user. Data is also logged in the meter and is downloadable via common USB flash drives. All logged parameters can be viewed in the included Embedded FlowBench Analysis Panel software.

This new technology and associated intellectual property is available for licensing from Performance Labs LLC.

To see prototypes and discuss specific applications and licensing details, visit Performance Labs LLC at the 2009 SEMA Show, Booth 21027.



Retrax Truck Bed Covers will introduce its new SILVER Retrax
retractable cover. According to the company, this will be the only silver retractable tonneau
cover on the market today. The cover has all the same great features
and benefits of the original Retrax cover, but with a silver design.
All parts are painted silver, and the polycarbonate is also silver.
More information will be released at the 2009 SEMA Show.



Royal Purple  

Royal Purple will introduce its new high-tech oil filters at
the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil
filters to extend the life of heavy-duty trucks and equipment.

high-tech oil filters use special synthetic glass microfibers about 10
times smaller than conventional cellulose filter fibers to provide
superior filtration. High-performance lubricant manufacturer Royal
Purple is now bringing this technology to the consumer market.

Purple’s new high-performance oil filters combine advanced micro-glass
technology and high capacity with optimized flow characteristics for
maximum performance and filter life.

Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an
extra heavy-duty nitrile-rubber base gasket with special lubricity
compounds to reduce torque during installation and ensure a leak-free
seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

Purple oil filters allow change intervals to be extended up to 12,000
miles. Vehicles still under warranty should follow the vehicle
manufacturer’s recommended filter change intervals.

Royal Purple filters are fully compatible with all synthetic and
conventional oils, Royal Purple recommends using its high-performance
motor oil, which also has a 12,000-mile life. For more information, visit



SEMA Show exhibitors: Submit information on your new product releases to The newest submissions will be included in SEMA eNews.

For information on the 2009 SEMA Show, visit

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