SEMA eNews Vol. 12, No. 28, July 16, 2009

SEMA Offers Buyer Transportation to 2009 SEMA Show

  SEMA Show Buyer Bus
  Jump aboard the Buyer Bus to the 2009 SEMA Show from multiple locations througout Southern California.

SEMA announced a new program that will make it easier and more affordable than ever for Southern California buyers to attend the SEMA Show taking place Tuesday–Friday, November 3–6, in Las Vegas.

Through the SEMA Show Buyer Bus Program, buyers will be transported from key Southern California cities directly to the Las Vegas Convention Center in deluxe, air-conditioned motorcoaches. Buses depart from Southern California on Tuesday morning, arriving in Las Vegas on the first day of the Show.

Buyers will have more than one full day to explore the 1-million-square-feet Las Vegas Convention Center, meeting with manufacturers and discovering the newest products about to hit the market, before the return trip on Wednesday evening.

"The Bus Program is a great alternative for those who are concerned about increasing gas prices and tiresome plane trips," said Peter MacGillivray, SEMA vice president of communications and events. "Participants will find this to be affordable and convenient."

Registration for the SEMA Show Buyer Bus Program opens in mid-August at www.SEMAShow.com/buyerbus and will be open to buyers pre-registered for the SEMA Show. Cost is $25 per person and is available from targeted cities that have the highest concentrations of qualified buyers: Los Angeles, Orange County, the Inland Empire and San Diego areas. Additional details can be obtained from Lisa Schafer at 909/396-0289, ext. 181.

The SEMA Show Buyer Bus Program is the most recent on a list of unique programs designed to increase buyer attendance at the 2009 SEMA Show.

"SEMA has always been a dedicated industry partner, and this year it's critical that we get the word out about it," MacGillivray said. "Filling the aisles with qualified buyers is a top priority for the Show, and we are trying new things this year to achieve that."

Other programs that make attending the 2009 SEMA Show easier and more affordable than ever include negotiated low room rates with hotels throughout Las Vegas, outbound phone calls from the Las Vegas Convention and Visitors Bureau to ensure that potential attendees are aware of all the special promotions taking place this year, targeted marketing pieces, niche-specific promotions and more.

The annual SEMA Show serves as the industry's showcase for new products, technology and business announcements. Businesses from throughout the United States and the world are attracted to this one-of-a-kind event. SEMA Show registration is available at www.SEMAShow.com.

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