SEMA eNews Vol. 12, No. 27, July 9, 2009

Social Marketing: What's the Big Deal?

The Internet has become as much a part of the buying experience as Sunday ads were in the 1970s. Consumers, especially today's youth, have adopted the Internet not only to research products and services, but to get a social consensus on what brands provide the best values. 

Manufacturers and retail outlets alike that want to attract and retain these customers have adopted social marketing as a viable strategy. "Social Networking and Viral Marketing–How to Get People to the Party," is a seminar scheduled during the 2009 SEMA Show Education Days aimed at looking at the role social marketing plays into the marketing plans of a manufacturer, distributor and advertising agency.

Join panelists Mike Schwab (NGK Spark Plugs), Mark Sprague (NGK Spark Plugs) and Dr. Melissa Read (Engauge) to hear examples of what's working and how to implement from case studies. Learn what industry colleagues are doing, why they're doing it, how to incorporate social marketing into your strategy and get people to identify with your brand. 
 
Seminar content will focus on:

  • The latest technology and tools in social marketing
  • Social networking websites and how to take advantage of them
  • Twittering: what's all the buzz about
  • Viral videos, shared photography, etc.
  • Strategies at the manufacturing and distribution levels, how an agency interacts to successfully brand your company

While social marketing has been deemed a young person's game, today's leaders come from diverse backgrounds, have a wide-ranging plan for implementing and use varied tactics. Familiarizing yourself with the concept will help you develop a strategy that will allow you to brand your company in a way to attract more consumers.

"Social Networking and Viral Marketing–How to Get People to the Party" is hosted by the SEMA Businesswomen's Network (SBN), November 4, 9:30a.m.–10:30 a.m.

View a complete schedule of seminars during Education Days at the 2009 SEMA Show.

For additional information on Education Days, contact Nathan Ridnouer at 909/396-0289, ext. 137. 

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