SEMA eNews Vol. 12, No. 27, July 9, 2009

SEMA Show Campaign Targets Tool and Equipment Buyers

  SEMA Show Buyer Campaign Ad
  Through direct mail, e-mail and print ads, SEMA is aggressively targeting several buyer segments for the 2009 SEMA Show.

The Tools & Equipment section of the SEMA Show is located at the west end of the North Hall of the Las Vegas Convention Center, adjacent to the Paint, Body & Equipment section. The Tools & Equipment section showcases shop and testing equipment, lathes, grinders, hand tools, air conditioning, lifts, jacks, power tools and containers.

When buyers pre-registered for the 2008 SEMA Show, 31,917 domestic and 10,786 international buyers expressed interest in tool and equipment products. Approximately 152 exhibitors at the 2008 SEMA Show indicated that they manufacture tool and equipment products; more than 7,603 attendees expressed interest in those products; and more than 18,806 attendees swiped badges at those specific exhibitor booths.

There were a total of 101,930 scan swipes made at North Hall exhibitor booths last year.
 
On the marketing front, SEMA is employing highly targeted methods to attract tool and equipment product buyers to this year’s SEMA Show. The extensive, multi-channel marketing is targeting not only past attendees, but also fresh new prospects that have never attended the SEMA Show.
 
“Number one on any buyer’s list of goals for the SEMA Show is to see new products," says Dan Hobgood, SEMA Senior Director of Marketing. “Our targeted, e-mail and direct mail to buyers emphasizes all the new products they’ll see at the Show, many of which are conveniently located in the New Products Showcase. We also include tool and equipment industry information, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”
 
From the hundreds of thousands of direct mailers, e-mails and voicemails the message is clear: there is no better place to find everything you need to work smarter and increase sales than at the SEMA Show. As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business.”
 
View specific details on the entire 2009 SEMA Show attendee buyer marketing campaign.

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