SEMA eNews Vol. 12, No. 26, July 2, 2009

Industry Insight

  SEMA Show floor
   

What industry leaders are saying about the SEMA Show: 

"The SEMA Show's rich heritage of automotive performance is the perfect stage to showcase Kicker's newest products to buyers from across the country. Car lovers the world over want to attend the Show and we want them to experience ‘Livin' Loud’ at the Kicker booth.”
Charlie Schultz, Sr. VP of Sales & Marketing, Kicker/Stillwater Designs
 

“The SEMA Show is a very important piece of Edelbrock’s business plan. It's the single largest show that we choose to attend, providing us with a platform to showcase our new products, network with existing customers and meet new potential customers. We've been very fortunate to interact with a growing global customer base at the SEMA Show, and we're glad to be a part of it."
—Jason W. Snyder, Vice President, Marketing, Edelbrock Corporation

“With the economy and increasing travel, the SEMA Show has become more important than ever for us. It’s the only way we can meet all our customers in one location with all of our newest products. The new payment option makes it easier to maintain cash flow while preparing for the Show. Recessions don’t last forever and already we see signs of recovery. That makes this SEMA Show a ‘must-do’ to capture more sales in 2010”
—Oliver Rathlein, Vice President of Marketing,
Eibach Springs

“We see the SEMA Show as an important event for two reasons. It's a fantastic opportunity to launch new Enkei wheels and gain customer feedback for product planning. But more importantly, we can meet with current U.S. customers, international buyers, prospects, marketing partners and old friends. No other single event offers that combination of opportunities.”
—Brandi Beall, HR and Sales Administrator,
Enkei International

"The SEMA Show has been a great asset for launching new products and
programs, renewing business relationships and creating new
opportunities. Now more than ever we want to demonstrate our commitment
to innovation, our customers and the industry, and we see a tremendous
opportunity to accomplish this at the Show."
—Mark Richter, Senior Manager, Dealer Marketing, Falken Tire Corporation

"Participation in the SEMA Show helps us connect with customers and buyers located throughout the world all in one place."
Jess Hoodenpyle, VP of Sales and Customer Service, Coker Tire Company

"Regardless of economic climate, getting your brand, your products, and your services in front of your core customer base is vital. It’s important to debut new products and meet new customers, but equally important to re-connect with existing customers, remind them that their continued support is appreciated.  

"Just being at the Show with a creative display, exciting products and a positive attitude sends the message that while business has slowed, we’re still here, we’re still succeeding, and if you stick with us we can help you do the same."
Mitch "Miles" P. Hubbard, Director of Marketing,
Katzkin Leather

“For almost four decades, the SEMA Show has been our single most
important event of the year and it will be even more so this year. As
the industry pulls together to get through these difficult days,
manufacturers can't afford to be out of sight and out of mind. Far
better to be creatively smaller than to not be there at all.”
—Barry Meguiar, President, Meguiar’s
 

"American Beta was attracted to the SEMA Show because of the new Powersports Section. By including motorcycles, ATVs and other outdoor recreation products, Beta immediately wanted to be included. We felt the SEMA Show would be a great place to showcase our 2010 models to not only the avid off-road motorcycle rider, but the car and truck audience as well."
—Tim Pilg, Marketing Manager, Beta Motorcycles

 
"As Bushwacker gears up to attend its 39th SEMA show, we look back on history and review the industry exposure, information and energy that it provides. This show marks the one event where industry insiders and professionals from all disciplines come together to meet and discuss advancements and market issues that affect us all. It provides a valuable platform for seasoned veterans and newcomers alike."
—Kim Ziebell, CMO, Bushwacker

“The SEMA Show provides a great platform for us to meet with current customers and, of course, meet new ones. It helps us grow as a company to see what’s new and improved in our industry and really focus on our goals for the upcoming year. It’s a great way to wrap up the old year and ring in the new.”
—Julie B. Tyson, Marketing Director, Auto Custom Carpets

 "The new Powersports Section at the SEMA Show aligns perfectly with the Kolpin brand and the ATV and UTV accessories industry. This event provides a great opportunity for Kolpin to showcase our expanded product offerings to the powersports and off-road market."
Sarah Hudzinski, Manager, Marketing Services, Kolpin Powersports
 

“Even with 50-plus years in the industry, B&M and Hurst continue to enjoy the opportunities provided by SEMA to renew old acquaintances, meet new customers, and hob-knob with industry friends and competitors alike. Even in this tough economic climate, the Show is still a must-attend event for companies new and old. The opportunities at the Show are worth every penny.”
Dan Wu, VP Products/Motorsports/Events, B&M Racing and Performance Products
 

"The SEMA Show has global influence. We feel it is critical to have a presence there. In this tough economy, we know the buyers who make the investment to come to the Show are serious decision-makers. They are there to do business."
Alva Chang, Vice President, Ace Alloy Wheel/Decorsa Wheels

“We have chosen to exhibit at the SEMA Show because they are expanding in to the two-wheel market and will be catering to dealerships in that market. We are looking forward to the new Powersports and Utility Vehicle Section.”
—Scott Oaks, President, No-Toil Industries

“As a founding member, we have been attending the Show every year since 1967. SEMA has always been a great place for us to connect with our customers, introduce new products, show off project vehicles, and meet new customers from around the world. We have grown our international business over 1000% from contacts made at SEMA and international sales now account for over 20% of our overall sales.”
Don Sneddon, Advertising Manager, Mickey Thompson Performance Tires

“The SEMA Show is a great place to listen to what our customers want and determine where we need to improve. K&N has been an active participant at SEMA for decades, but 2009 will represent our largest level of participation ever. There is simply no better place for K&N to educate people about our products and marketing programs. It also happens to be one of the best car shows on the planet and an all-around fun week in Las Vegas.”
—Tim Martin, Vice President, K&N Engineering

"The SEMA Show is the industry event. We use it to contact
existing dealers and new buyers. It's a great place to introduce new
products. We get all the buyers we need to see. It's a win-win for
sellers and buyers."
—Chico Kodama, President, Mooneyes USA

“We feel the SEMA Show is to the automotive aftermarket what the Oscars
are to Hollywood. We spend all year working on our craft and once a
year we get to show it to not just buyers, but industry leaders and the
media. If you aren’t there, you aren’t doing anything of note.”
—Rick Johnson, President, Gear Vendors

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