SEMA eNews Vol. 12, No. 25, June 25, 2009

Word on the Street—What They're Saying About the SEMA Show

"The new Powersports Section in the SEMA Show aligns perfectly with the Kolpin brand and the ATV and UTV accessories industry. This event provides a great opportunity for Kolpin to showcase our expanded product offerings to the Powersports and Off-Road market."

Sarah Hudzinski, Manager–Marketing Services
Kolpin Powersports

“Even with 50 plus years of experience in the industry, we at B&M and Hurst continue to enjoy the opportunities provided by SEMA to renew old acquaintances, meet new customers, and hob-knob with other industry friends and competitors alike. Even in this tough economic climate, the annual SEMA Show is still a must-attend event for companies new and old, and the opportunities afforded at the show is worth every penny paid.”

Dan Wu, VP Products/Motorsports/Events
B&M Racing and Performance Products

“The SEMA Show provides a great platform for us to meet with current customers and of course meet new ones.  It helps us grow as a company to see what’s new and improved in our industry and really focus on our goals for the upcoming year.  It’s a great way to wrap up the old year and ring in the new.”

Julie B. Tyson, Marketing Director
Auto Custom Carpets, Inc.

"American Beta was attracted to the SEMA Show because of the new Powersports Section. By including motorcycles, ATV’s, and other outdoor recreation products to this amazing event, Beta immediately wanted to be included! We felt the SEMA Show will be a great place to showcase our 2010 models to not only the avid off road motorcycle rider but also to the car and truck audience as well!”

Tim Pilg, Marketing Manager
Beta Motorcycles

“As Bushwacker gears up attend it’s 39th SEMA Show, we look back on history and review the industry exposure, information and energy that it provides. This show marks the one event where industry insiders and professionals from all disciplines come together to meet and discuss advancements and market issues that effect us all. It provides a valuable platform for seasoned veterans and new comers alike.”

Kim Ziebell, CMO
Bushwacker, Inc.

“Participation in the SEMA Show helps us connect with customers and buyers located throughout the world all in one place.”

Jess Hoodenpyle, VP of Sales and Customer Service
Coker Tire Company

“Regardless of the economic climate, getting your brand, your products, your services in front of the people that make up your core customer base is vital. And the SEMA Show is the greatest vehicle for reaching that goal. For four days, both exhibitors and attendees are focused on one thing only and that’s finding ways of succeeding together in the coming year.

It’s important to debut new products and to meet new customers, but it’s equally important to reconnect with existing customers away from the day-to-day business relationship and remind them that they’re continued support is appreciated. In a larger sense, just being at the show with a creative display, exciting products and a positive attitude sends the message that while business has slowed, we’re still here, we’re still succeeding, and if you stick with us we can help you do the same.”
 
Mitch "Miles" P. Hubbard, Director of Marketing
Katzkin Leather, Inc.

 

“We feel the SEMA Show is to the automotive aftermarket what the Oscars are to Hollywood.  We spend all year working on our craft and once a year we get to show it to not just buyers, but industry leaders and the media. If you aren’t there, you aren’t doing anything of note.”
 -Rick Johnson, President, Gear Vendors, Inc.   

"The SEMA Show is the industry event. We use it to contact existing dealers and new buyers. It's a great place to introduce new products. We get all the buyers we need to see. It's a win-win for sellers and buyers."
- Chico Kodama, President, Mooneyes USA Inc.

“The SEMA Show is a great place to listen to what our customers want, and determine where we need to improve. K&N has been an active participant at SEMA for decades, but 2009 will represent our largest level of participation ever. There is simply no better place for K&N to educate people about our products and marketing programs.  It also happens to be one of the best car shows on the planet and an all-around fun week in Las Vegas.”
- Tim Martin, Vice President, K&N Engineering Inc.

“As a founding member we have been attending the show every year since 1967. SEMA has always been a great place for us to connect with our customers, introduce new products, show off project vehicles, and to meet new customers from around the world.
We have grown our International business over 1000% from contacts made at SEMA and International sales now account for over 20% of our overall sales.”
-    Don Sneddon, Advertising Manager, Mickey Thompson Performance Tires

“We have chosen to exhibit at the SEMA Show because they are expanding in to the two-wheel market and will be catering to dealerships in that market. We are looking forward to the new Powersports and Utility Vehicle Section.”
-    Scott Oaks, President, No-Toil Industries

"The SEMA Show has global influence. We feel it is critical to have a presence there. In this tough economy, we know the buyers who make the investment to come to the show, are serious decision-makers. They are there to do business."
- Alva Chang, Vice President, Ace Alloy Wheel/Decorsa Wheels

 

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