SEMA eNews Vol. 12, No. 20, May 21, 2009

SEMA Aggressively Markets to Powersports & Utility Vehicle Product Buyers

  SEMA Marketing materials collage
  More than 400,000 pieces of direct mail will be distributed, targeting powersports media and buyers.

In support of new Powersports & Utility Vehicles section of the Show, SEMA is taking extraordinary steps to attract qualified buyers.

Two-Pronged Promotion Strategy: First, we’re educating our 52,000-plus qualified SEMA Show buyers on the cross-selling opportunities and additional profits they can realize with powersports products through a comprehensive awareness program that includes editorial, advertising and webinars at various trade shows, including our own. Second, we’re expanding our buyer universe to include new buyers from our strategic powersports marketing partnership and reaching out to them with an aggressive multi-channel marketing campaign.

Built-In Powersports Buyer Interest: At the 2008 SEMA Show, more than 2,500 buyers were registered as powersports buyers. More than 170 SEMA Show exhibitors indicated that they manufacture powersports products and more than 1,200 attendees expressed interest in their products. For every one of the last four SEMA Shows, more than 250 powersports vehicles have been on display.

Key Powersports Marketing Partnership
: SEMA is about to kickoff promotional partnerships with leading business publications in the powersports industry. Such collaboration will raise the awareness of the cross-buying opportunities of the SEMA Show, strategic location to important western markets and other strategic advantages. SEMA will be an official sponsor at industry events and host industry educational efforts and participate in print, online newsletter and website promotions.

SEMA Attracts Buyers from Key Western States: Annual attendance at the SEMA Show exceeds 100,000 from markets around the world. Our highest concentration of buyers comes from western states such as California, Utah, Nevada, and Arizona. Industry research ranks these markets among the top markets for powersports—buyers that other shows don’t deliver.

Multi-Channel Marketing Campaign: More than 400,000 pieces of direct mail will be distributed, including dedicated, targeted powersports mailers. Print ads will be run multiple times in more than 130 domestic and international publications, including prominent powersports trade and consumer publications. More than 25 banner ads will be posted on industry trade websites, 50,000-plus targeted voicemails will be broadcast, and promotions will be held at major international trade shows (see a sampling of select marketing materials in the accompanying photograph).

Lowest Hotel Room Rates in Six Years: All buyers and exhibitors will benefit from substantially discounted hotel room rates at nearly all Las Vegas hotels for the 2009 SEMA Show. More than 30 Las Vegas hotels have dropped room rates for SEMA Show attendees with savings up to 66% and starting at just $41. Go to www.SEMAShow.com/reservations to make your hotel reservations.

Discount Airfare with JetBlue: SEMA has teamed-up with JetBlue to offer 2009 SEMA Show attendees a 5% discount on the lowest available airfare to Las Vegas when booked online. The promotion is good from any city serviced by JetBlue and will run until the last day of the Show. Valid outbound travel dates are October 28–November 6, with return flights valid from November 1–8. To book your flight, visit www.jetblue.com/promo and use promo code SEMA2009.

To buy a booth, go to www.SEMAShow/buyabooth, e-mail sema-exhibit@convexx.com or call 702-450-7662 ext. 120. For more information, go to www.SEMAShow.com.

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