SEMA eNews Vol. 12, No. 10, March 12, 2009

Motorsports Goes Green—How You Can Profit


The E85 ethanol-powered C6.R run by Corvette Racing in the 2008 American LeMans Series marries horsepower and greenpower.

The race is on. The race to innovate more efficient and planet-friendly motorsports technology continues at the Toyota Grand Prix of Long Beach on April 16.

SEMA, in partnership with the Motorsport Industry Association (MIA), present “The Race Goes Green,” a one-day conference with senior executives from automakers, the automotive aftermarket, and aerospace and motorsport communities to discuss how motorsport and advanced engineering can help solve the fuel-economy challenge.

SEMA President and CEO Chris Kersting and SEMA Vice President of Vehicle Technology John Waraniak will join other key executive speakers, including AutoNation CEO Mike Jackson and Pete Spence, group vice president technical director, Toyota Racing Development USA.

Kersting will participate in a special panel session focusing on the business opportunities for SEMA members and other companies in the high-performance aftermarket as increasing numbers of energy efficient vehicles reach the U.S. marketplace.

“The Race Goes Green” is part of a series of SEMA initiatives geared to develop new business opportunities in a growing market for vehicles that are both “cool” and “green,” as highlighted in the debut of the “Making Green Cool Zone” at the 2008 SEMA Show.

“This event is part of our ongoing effort to help keep SEMA members informed about the latest vehicle technologies and new business opportunities associated with high-performance engineering and energy efficiency,” says Waraniak.

“It will also assist them in these challenging times with relevant information, knowledge and networking opportunities for demonstrating that horsepower and green power can coexist."

“The Race Goes Green” conference takes place April 16 at the Long Beach Convention Center in Long Beach, California.

About the Motorsport Industry Association: the MIA is a global network of companies involved in the business of motorsports. MIA members represent the broad spectrum of the racing industry, including race teams, sanctioning bodies, engineering suppliers, educators, trade media and service providers. For additional information, please visit www.the-mia.com.

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