Learn the basics of standardized retail product eCataloging formats and sections of the data standards (Aftermarket Catalog Exchange Standard and Product Information Exchange Standard) in easy-to-understand layman’s terms during the SEMA webinar, "Business Efficiency 101: Using Product Information to Increase Sales, Boost Image and Reduce Costs".
Sponsored by the SEMA Business Technology Committee (BTC), the webinar features presenter Scott O'Toole demonstrating the importance of accurate product eCataloging information and the problems that inaccurate information can cause for your specialty parts and accessories business.
What: "Business Efficiency 101: Using Product Information to Increase Sales, Boost Image and Reduce Costs"
When: Thursday, February 5, 2009, 10:00 a.m.–11:00 a.m. (PST)
Presenter: Scott O’Toole, Manager, Product Pricing and PIES Compliance, Motor State Distributing
SEMA's Webinar Program: The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.
All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone. All previous SEMA webinars are available for download by clicking here. To view upcoming presentations that you can attend via telephone and Internet, click here.