SEMA eNews Vol. 11, No. 52, December 25, 2008

STREAMLINE REVENUE, INVENTORY AND SHOP MANAGEMENT AT 2009 TECHNICAL SKILLS & TRAINING CONFERENCE

SEMA's all-new truck and restyling education expo, the Technical Skills & Training Conference, is designed to give jobbers, retailers and installers a competitive advantage in this challenging economy. New products, technical and educational seminars, and hands-on product demos with manufacturers lead the agenda of this powerful knowledge fest. See below for events and seminar schedule. Register to attend online by March 13 for $75.

For more information, visit www.sema.org/tstc.

2009 SEMA Technical Skills & Training Conference
March 27–28, 2009, Orlando, Florida

Education seminars and Roundtables include:
Online Marketing Seminar: "Free Tools to Increase Website Sales"
Date: March 27, 2009
Time: 9:00 a.m.–10:00 a.m.; 10:30 a.m.–11:30 a.m. (repeat)
Presenter: Brian Offenberger, BizGrowth Solutions

Get ready to drive more traffic to your website. This innovative, idea-generating session will arm you with critical information to get your company online and revving sales. Watch your results soar in less than 90 days after attending this informative session. No theory, no hype—just lots of practical, easy-to-implement ideas that work, including:

  • Get on the first page of Google and other search engines quickly and cheaply.
  • Discover the four things you must NEVER do and 12 sure-fire ways to build incoming links.
  • Identify eight free ways to spy on your competition—and a few cheap ways they hope you never learn.
  • Find free diagnostic tools to evaluate your website—and those of your competitors.

E-mail Marketing Seminar: "Reach 10,000 Customers for $100"
Date: March 27, 2009
Time: 9:00 a.m.–10:00 a.m.; 10:30a.m.–11:30 a.m. (repeat)
Presenter: Michael Kelly, ClickMail Marketing

E-mail is easy, but not easy to do right! Attend this session and learn about your top two e-mail challenges: deliverability and relevance. Michael Kelly will cover best practices and pitfalls, as well as how to reduce your marketing budget through effective e-mail practices. This could be your single best ROI on just a few minutes of your time.

Seminar Roundtables
During the TSTC Roundtables, attendees will participate in small groups (roughly 20 individuals) to discuss the issues impacting their businesses. Topics include online marketing, e-mail marketing, cash flow and inventory management. Come prepared to share your experiences!

–Online Marketing Roundtables with Brian Offenberger (available by RSVP only)
Date: March 27, 2009
Time: 12:00 p.m.–12:30 p.m.; 12:30 p.m.–1:00 p.m. (repeat)

–E-mail Marketing Roundtables with Michael Kelly (available by RSVP only)
Date: March 27, 2009
Time: 12:00 p.m.–12:30 p.m.; 12:30 p.m.–1:00 p.m. (repeat)

Cash Flow Management Seminar: "Beat the Cash Crunch"
Date: March 28, 2009
Time: 9:00 a.m.–10:00 a.m.
Presenter: Tom Shay, Profits+Plus

Do you know how to make profit in good times? What happens when the cash isn't there to drive your business? Tom Shay knows the specialty-equipment market and will show you how to accurately project the cash and inventory needs of your business for the remainder of 2009 and beyond. You'll leave this session prepared to create a plan for success.

Inventory Management Seminar: "Turn It or Get Burned"
Date: March 28, 2009
Time: 10:30 a.m.–11:30 a.m.
Presenter: Tom Shay, Profits+Plus
Are you getting burned? Other than extending the margins on the products you offer, are there other ways to make more money? Yes! Increase the turn rate for the sale of merchandise. Tom Shay will lend his expertise in helping you understand how to determine how much inventory you need in your business during each part of the year and to have cash on hand for the purchase of new inventory. Your bottom line will be thanking you for attending this session.

Seminar Roundtables
During the TSTC Roundtables, attendees will have the unique opportunity to participate with a small group (roughly 20 individuals) of their peers to take part in discussions on the issues impacting their business. The topics will include online marketing, email marketing, cash flow and inventory management. These sessions will only be successful if you come prepared to share!

–Cash Flow Roundtables with Tom Shay (available by RSVP only)
Date: March 28, 2009
Time: 1:30 p.m.–2:00 p.m.; 2:00 p.m.–2:30 p.m. (repeat)

–Inventory Management Roundtables with Tom Shay (available by RSVP only)
Date: March 28, 20009
Time: 3:00 p.m.–3:30 p.m.; 3:30 p.m.–4:00 p.m. (repeat)

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