SEMA eNews Vol. 11, No. 52, December 25, 2008

PREPARE FOR SUCCESS AS THE INDUSTRY UNDERGOES HISTORIC TRANSFORMATION

The automotive industry is undergoing one of the most rapid and significant structural changes in decades. Find out how to position yourself for success once the dust settles by tuning into the SEMA webinar, "The Specialty-Equipment Automotive Company of the Future: Guideposts for Strategic Planning (Phase I)."

The final report for Phase I of the SEMA Center for Automotive Research (CAR) Research Program, "The Specialty Equipment Supplier of the Future" highlights several important insights and guideposts expected to shape the specialty-equipment industry in the next three to seven years, including body and chassis electronics integration, OEM-aftermarket collaboration and new customization opportunities as more models are produced from fewer platforms. During this webinar, you will learn about industry trends, future challenges and potential solutions.

What: The Specialty-Equipment Automotive Company of the Future: Guideposts for Strategic Planning (Phase I)
When: Thursday, January 15, 2009, 10:00 a.m.–11:00 a.m. (PDT)
Presenter: Brett Smith, Assistant Director, Manufacturing, Engineering and Technology, Center of Automotive Research (CAR); Richard Wallace, Senior Project Manager, CAR
Moderator: John Waraniak, SEMA Vice President of Vehicle Technology

Click here to register for the January 15 webinar.

SEMA's Next Webinar

Learn the basics of standardized retail product eCataloging formats and sections of the data standards (Aftermarket Catalog Exchange Standard and Product Information Exchange Standard) in easy-to-understand layman’s terms during this webinar sponsored by the SEMA Business Technology Committee (BTC). Presenter Scott O'Toole will demonstrate the importance of accurate product eCataloging information, and the problems that inaccurate information can cause for your specialty parts and accessories business.
 
What: Business Efficiency 101: Using Product Information to Increase Sales, Boost Image and Reduce Costs
When: Thursday, February 5, 2009, 10:00 a.m.–11:00 a.m. (PT)
Presenter: Scott O’Toole, Manager, Product Pricing and PIES Compliance, Motor State Distributing

Click here to register for the February 5 webinar.

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