SEMA eNews Vol. 11, No. 27, July 3, 2008

HOW TO USE TRENDS TO SELL MORE

It’s all about finding ways to sell more, especially in a tough economic climate. Presenter Mike Madden will discuss a process that works in sales, marketing and product development, and you'll learn how to develop an inventory of your assets and competitive strengths within your aftermarket business; develop a picture of marketing opportunities and needs; and create a plan to take advantage of these and related trends with your product.

Madden will also explore:

  • What assets do you have that you would like to capitalize on?
  • How to stay competitive in today’s market
  • Developing a picture of the trends that impact your product's sales
  • How to change your product and marketing strategies for today’s market trends

When: Thursday, July 17, 2008, 10:00 a.m. (PDT)

Presenter: Mike Madden, Manager of Industry Development, Automotive Consulting, CMTC

And don't forget to mark your calendar for our August 14 webinar, "Inventory Management: Mark It Down, Move It Out & Make More Money," presented by Tom Shay of Profits+Plus. Shay will review strategies to make more money on your inventory; increase the turn rate for the sale of your merchandise; determine how much inventory you need in your business every year; and identify how much cash you need to purchase new inventory.

SEMA's Webinar Program
The SEMA webinar program brings the world-class business seminars featured during the SEMA Show Education Week right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone. All previous SEMA webinars are available for download by clicking here. To view upcoming presentations that you can attend via telephone and Internet, click here.

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