SEMA eNews Vol. 11, No. 22, May 29, 2008

SEMA MEMBERS AND SHOW EXHIBITORS: BEWARE OF EXPO GUIDE SCAM

The International Association of Exhibitions and Events (IAEE) has reason to believe that www.expo-guide.com, a company operating out of Mexico, is targeting SEMA Show exhibitors and SEMA members to purchase a three-year commitment of advertising that is cleverly disguised as an offer of a free directory listing.

At this time, the IAEE has not determined if the Mexico operation is just a facade for Construct Data/Fairguide or if it is unrelated. Nevertheless, the operations of the two companies are remarkably similar. IAEE reports that Expo-Guide is actively targeting the exhibitor databases of many IAEE-member events. With this information, SEMA is warning members and exhibitors to be on the look out for this bogus offer of a free directory listing that may result in a three-year commitment costing about $1,500 annually. 

The offer is in an all-too familiar format: "Verify that our information about your company is correct and you get a free listing in the exhibitor directory." However, the offer is a cleverly constructed three-year ad commitment for $4,500 that results in endless harassment and collection demands.

For more information, contact Gary Vigil at garyv@sema.org.

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