SEMA eNews Vol. 11, No. 8, February 21, 2008

SOURCING YOUR PRODUCTS FROM CHINA WITHOUT LOSING YOUR SHIRT, YOUR INTELLECTUAL PROPERTY, OR YOUR CUSTOMERS

If you have been contemplating sourcing your products from China, take the first step by reading SEMA’s valuable, two-part series on this topic.

Part one explores the potential nightmare scenarios and risks of outsourcing to China (for example, the risk that your Chinese producer could make and sell copies of your product without your knowledge or make and sell defective products under your brand name) and offers a set of strategies for dealing with these risks. Click here for the first installment.

Part two suggests strategies to prevent the theft of your intellectual property theft and outlines your options if your intellectual property is stolen. Links are also provided to various resources. Click here for part two.

Also, be sure to check out the related webinar “Why Your Company’s Intellectual Property Is A Valuable Asset and What to Do to Protect It From Infringement.” This webinar outlines the means to prevent the importation of your misappropriated intellectual property. Click here and scroll down to access the webinar.

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