As a part of its partnership with the 2007 SEMA Show, Hot Wheels awarded four customized vehicles with the Hot Wheels Design Award, recognizing vehicles that embodied the essence of the Hot Wheels, including speed, power, performance and attitude.
Hot Wheels also presented the Best Custom Car and Best Custom Truck awards, both new to the Show, at the annual New Products breakfast.
Winners of the awards included:
SEMA Best Custom Car: Mike Terzich’s '67 Mustang (Copperback) in the BASF booth
SEMA Best Custom Truck: early 60’s Chevy pickup in the Envision Wheels booth
Hot Wheels Speed Award: The Speed Demon Bonneville Race Car (Poteet and Main)
Hot Wheels Power Award: '70 Cheville in the Bassani Exhaust booth
Hot Wheels Performance Award: 350Z Roadster Drift car in the Nissan booth. (driven by R. Unser)
Hot Wheels Attitude Award: '37 Ford R-Window in the Weld Racing/Wheels booth
Hot Wheels Designer's Choice Award: Chrysler SR392 Roadster in Mopar booth