SEMA eNews Vol. 10, No. 42, October 18, 2007

LIGHT-TRUCK ENTHUSIASTS WASTE NO TIME TO CUSTOMIZE

The majority of light-truck enthusiasts tend to modify their vehicles within two months of ownership, according to SEMA research. While just 5% add specialty-equipment parts at the time of purchase, 57% do so within the first two months of ownership.

And those first days are ripe with opportunity for specialty-equipment dealers and manufacturers: 38% say they modified their light truck within one to three weeks of ownership. Overall, 77% of light-truck enthusiasts purchased parts and accessories for their ride within six months, including those who buy at the time of purchase.

For more insight into the light-truck market, read the Market Update published by SEMA’s Research & Information Center in the September 2007 issue of SEMA News. Visit www.sema.org/research for more valuable member-exclusive market research reports.

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