SEMA eNews Vol. 10, No. 41, October 11, 2007

SEMA SHOW BUYER ATTENDANCE INCREASES IN QUALITY AND QUANTITY

The 2007 SEMA Show is on pace to attract more qualified buyers than ever before.

“The SEMA Show exhibitors are attracting the highest quality buyers ever,” said SEMA Vice President of Communications and Events Peter MacGillivray. “Registration reports indicate that we are receiving the highest quantity of qualified buyers in our history,” MacGillivray added.

Buyers registered to attend the 2007 SEMA Show are highly qualified, influential decision makers. Early-registration data shows that nearly 90% of the buyers attending the Show have the ability to make product-buying decisions or recommendations for their companies. This is an increase from the 2006 Show, when 86% of buyers reported similar buying authority.

At this time more than 50,000 buyers have registered to attend Aftermarket Industry Week. That represents a 20% increase over the number of registrants at this time last year.

Buyers representing international companies are also highly qualified, with 91% able to make buying decisions or recommendations. Most of the Show’s buyers represent well-established businesses. More than 70% of registered buyers come from companies that have been in existence for more than six years.

Improving the quality of attendees at the Show is an ongoing effort by SEMA to maintain the integrity of the premiere trade-only event.

In addition to the increased buyer authority, early registration data also shows that the number of registered buyers in the Jobber category has passed the attendance figures for 2006, when a total of 913 jobbers attended the 2006 SEMA Show. With three weeks still remaining, the latest figures reveal that there are 1,030 jobbers registered to attend the 2007 Show—an increase of 12.8%.

Jobber Product Interest

Here is a breakdown of the jobber registration data and the types of products in which jobbers indicated interest. Registration data as of October 4.

Product Category Percent of Jobber Interest
Accessories  

62.3%

Paint, Body & Equipment 

50.2%

Safety Equipment 

42.2%

Body Shop Service/Repair

41.1%

Performance Parts/Accessories

36.5%

Sport Compact

33.2%

Engine/Engine Parts

32.9%

Chemicals & Lubricants 

31.7%

Racing Products

31.2%

Replacement Parts

30.5%

Brake System Components

30.5%

Off-Road Parts & Accessories

28.3%

Air Conditioning

26.4%

Tools & Service Equipment

25.3%

Truck Parts & Accessories

24.6%

Audio, Security & Mobile Electronics

21.7%

Tire & Wheels

21.2%

Specialty Equipment

20.5%

Specific Products

19.3%

Emissions Control

19.3%

Motorcycle Parts & Accessories

18.8%

Restyling & Ground Effects

16.8%

Bedliners

16.6%

Machine Shop Equipment

15.4%

RV Parts & Accessories

15.1%

Business Management Hardware/Software

13.2%

Clothing & Memorabilia

10.1%

Transmission

8.8%

Truck Caps

4.3%

For information about the 2007 SEMA Show, visit www.SEMAShow.com.

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