SEMA eNews Vol. 10, No. 39, September 27, 2007

LIGHT-TRUCK OWNERS BUYING MORE ACCESSORY/APPEARANCE THAN PERFORMANCE PRODUCTS

In the past decade, light truck owners have increased their purchases of accessory/appearance products, at the expense of performance and suspension/handling products, according to SEMA research. Sales of accessory/appearance products rose 9.1% between 1996-2006 to 62.6% of market segment share.

Performance products, meanwhile, dropped five percent over the decade to 10.1% in 2006, while suspension and handling products dipped six percent to 27.3% last year.

This and other valuable insight into light-truck market trends is available in the September 2007 issue of SEMA News magazine, available online here (or via back issue at 909/860-2961). The 2006 Light Truck Report and Light Truck Accessorization Report, published by SEMA Research and Information Center, are also available to SEMA members as another benefit of membership. Visit www.sema.org/research for more.

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