SEMA eNews Vol. 10, No. 33, August 16, 2007

MISSED LAST WEEK'S WEBCAST? GET THE DOWNLOAD NOW

If you missed last Thursday's webcast, "Boost Your Company Image, Sales and Profitability With Good Product Data," the audio and PDF presentation is now available for download at www.sema.org/webinar. Navigate to the menu on the right-hand side of the page, scroll down to "Recent Webinars" and click for the download.

The automotive industry is quickly moving into the world of technology and the benefits are rightfully so: increased sales, fewer returns and improved product exposure. Learn how to produce good and complete product data when presenter Scott O'Toole of Motor State Distributing explains the 17 vital pieces of product data that will help increase your bottom line.

Also, remember to mark your calendar for Thursday, September 13, 10 a.m. (PST) for our webinar "Correlating Parts Service to Customer Wants and Needs." Customer care is important to running a profitable business. Develop the winning tactics that transform one-time buyers into repeat customers, and repeat customers into loyal advocates of your business from presenter Gary Naples of Freelance Associates Inc.

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