SEMA eNews Vol. 10, No. 18, May 3, 2007

ACCESSORIES REMAIN BIG PART OF OEM SALES PLANS

At the recent 2007 Global Automotive Conference in Louisville, Kentucky, John Waraniak, SEMA vice president of Vehicle Technology and Phil Martens, president of ArvinMeritor's light vehicle systems, gave a compelling overview of the OEM and aftermarket industries. Their comments referenced and built on several of the keynote remarks made by Robert Lutz, vice chairman, global product development at General Motors.

According to Waraniak, one comment of particular interest was made by Lutz when he stated that two of the top growth areas that GM is focusing on for increased revenue are electronic services (such as OnStar) and parts and accessories.

When an automaker with the reach of General Motors singles out specialty equipment as one of its primary growth revenue streams, we can only imagine the opportunities this holds for industry's innovators.

Offering customers unique products through new-car dealerships is a powerful combination that can increase exposure and profits for accessory companies, and deliver a uniquely outfitted vehicle to consumers. To take your first steps toward establishing a relationship with new-car dealerships and the tools available to do so, read “The Best of Both Worlds” by clicking here.

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