People, Places & Racing News

TOP AUTOMOTIVE DESIGNERS TURN IDEAS INTO DIE-CAST REALITY

For the first time in its history, Hot Wheels has invited outside artists to design and create an original Hot Wheels vehicle. The company says that its inaugural “Hot Wheels Designer’s Challenge” is a way for the brand to honor its automotive partners and get them to participate in its 40th anniversary celebration in 2008. Selected designs will form the basis of a new 40th anniversary Designer's Challenge product line to hit store shelves in spring 2008.

POWERADE SERIES AWARDS AIRS THIS SUNDAY ON ESPN2 AND OTHER NHRA NEWSMAKERS

NEWS NUGGETS

NHRA POWERADE SERIES AWARDS CEREMONY ON ESPN2: The 2007 NHRA POWERade Series Awards Ceremony, held at the Westin Bonaventure in downtown Los Angeles on November 5, will air on ESPN2 on Sunday, November 18, at 11:00 a.m. The one-hour show will feature highlights from the gala event where Tony Schumacher, Tony Pedregon, Jeg Coughlin and Matt Smith were crowned NHRA POWERade Series world champions in their respective categories.

MOVERS & SHAKERS: JASON BRUCE, ALEX TAINSH, WES-COAST MARKETING, VOODOO RIDE AND MORE

Advanced Flow Engineering (aFe Filters) hired Jason Bruce as its new marketing manager for gas applications. Bruce will develop and implement aFe’s intake, filter and exhaust sales and marketing programs to the performance aftermarket, including the strategic planning and tactical implementation of all marketing and channel development programs.

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