Market Snapshot

Products and Preferences Shift as Light-Truck Market Evolves

The entire automotive landscape has changed over the past two years,
but the effects of higher fuel prices and a deep recession may be most
evident in the truck , sport-utility and off-road segments of the
industry. Super-sized SUVs have been particularly hard hit, with sales
dropping precipitously and one previously vaunted brand vanishing into
the dust of a receding market.

Still, while ruts and rocks obscure the way, brighter vistas are coming into view.


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