Market Snapshot

Why Engaging Youth in Motorsports Today Goes Beyond "Speaking the Language"

There is little doubt that motorsports has matured as a mainstream sporting genre in the last five decades, helping to grow the performance aftermarket into a stable, nearly $30-billion industry. Of course, the hope is that both motorsports and the industry will also stay forever young amid this maturation, with fresh new faces rejuvenating the racing scene and manufacturers continuing to revitalize their product lines. So which racing segments are “young” today, and how does the industry engage them?

Wheel and Tire Trends Update

While the economy continues to influence the tire and wheel markets, the greatest impacts on the industry have resulted from the elimination of the tariffs on Chinese tires, the steady growth of lower rolling resistance tires, advances in technology and the proliferation of Internet research, according to knowledgeable wheel-and-tire pros and media.

SEMA Market Update: The Hottest Products From the 2011 SEMA Show

The SEMA Market Update is a regularly published report that tracks
industry and economic trends affecting the $30 billion
specialty-equipment industry. Each update tracks a regular set of trends
and contains a "Current Topics" section that provides SEMA members with
new research or information sources to better understand changes in the


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