There is little doubt that motorsports has matured as a mainstream sporting genre in the last five decades, helping to grow the performance aftermarket into a stable, nearly $30-billion industry. Of course, the hope is that both motorsports and the industry will also stay forever young amid this maturation, with fresh new faces rejuvenating the racing scene and manufacturers continuing to revitalize their product lines. So which racing segments are “young” today, and how does the industry engage them?
Through its Mopar service, parts and customer-care brand, Chrysler Group
LLC and Fiat S.p.A now offer more than 25,000 quality-tested parts and
accessories in more than 130 countries.
While the economy continues to influence the tire and wheel markets, the greatest impacts on the industry have resulted from the elimination of the tariffs on Chinese tires, the steady growth of lower rolling resistance tires, advances in technology and the proliferation of Internet research, according to knowledgeable wheel-and-tire pros and media.
Car sales will grow in 2013, but that growth will slow to a single-digit
pace, according to Edmunds.com, which projects 15 million new-car sales
in 2013—a 4% increase over 2012. And while next year’s sales won’t have
as much momentum as recent post-recession years, there is still plenty
of optimism in the auto industry.
Developing a great product is only the first step in creating a
successful business. The next is to get that product into the hands of
You’ve got to know who your customers are before you can set your business strategies and maximize your profits.
According to the SEMA Market Update, Q2 2012 continued to provide mixed messages on the economic recovery,
though the U.S. economy is still forecast to grow over the next few
Hedges & Co.—a SEMA-member market research and database marketing
firm—reports consumer confidence and the SEMA Consumer Demand Index
(CDI) both rebounded in September. An analysis is posted on the Hedges & Co. website as part of its "66 Trends in 66 Days" series, leading up to the opening of the 2012 SEMA Show, October 30.
The SEMA Market Update is a regularly published report that tracks
industry and economic trends affecting the $30 billion
specialty-equipment industry. Each update tracks a regular set of trends
and contains a "Current Topics" section that provides SEMA members with
new research or information sources to better understand changes in the