SEMA Market Research: Young People Still Care About Cars
Despite media reports to the contrary, young people still have an interest in cars and accessorization.
Market Snapshot
Download Reports Faster Through New SEMA Market Research Interface
A fresh redesign of SEMA's Market Research landing page offers a more user-friendly format for viewing and accessing the latest reports and market studies.
2017 SEMA Market Report: Pickup Modifications Continue to Lead the Industry
Estimates show that the specialty-equipment market’s largest vehicle segment is pickups, with parts and accessories for them topping $12 billion in 2016.
VIO Program Drives Strategic Decisions for Success
SEMA has partnered with Experian to create the Vehicles In Operation (VIO) Program, which provides SEMA members the opportunity to take a deeper dive into United States vehicle registration data on the makes and models most relevant to their businesses.
2015 Wheels & Tire Trends—Impact of Market Forces and New Technology
While new offerings, technology and an improving economy bode well for wheel and tire market sales in 2015, there are also impediments that may deflate some of the optimism.
Market Report—Increased Gas Prices Fuel Compact-Performance Comeback
While the current sales are far from the boom of the late ’90s and early 2000s, the compact-performance segment continues to show a slow climb of consistent growth over the past few years.
Why the Classic Hot-Rod Market Is Trending Now
Virtually synonymous with the earliest days of the automotive specialty-equipment industry, hot rodding never seems to grow old. In fact, the market segment has remained incredibly resilient, even in the face of the recently bumpy economy.
UPS Survey Unveils Automotive Aftermarket Online Consumer Preferences
A new study, "UPS Pulse of the Online Shopper for Automotive Parts & Accessories Buyers," highlights new findings about online consumers that can help automotive aftermarket suppliers compete more effectively.
New Research Available for SEMA Members
Knowledge can be the difference between you and your competition. The SEMA Market Research team works hard to provide you with the information needed to maintain a prosperous business. A variety of market research reports are available to SEMA members, most at no charge.
Street Performance Sales Driving Specialty-Equipment Growth
Did you know that street performance is the largest specialty-equipment market niche? Performance parts and accessories for sports cars and musclecars have shown the most sales growth over the last few years.
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