SEMA CARES

Every child deserves to pursue happiness.


SEMA Cares unites the voice and resources of the aftermarket industry to make a positive difference in young lives.


Join the effort today.


DONATE LEARN MORE

WHAT IS SEMA CARES?

SEMA Cares provides a forum from which our association members can act as a collective influence toward making a positive impact beyond the automotive community.

We are able to significantly improve the lives of many who need it through our support of the great work done by the Austin Hatcher Foundation for pediatric cancer, Childhelp prevention and treatment of child abuse, and the Victory Junction camp for children with serious medical conditions and serious illnesses.

Established in 2007, SEMA Cares steers the same dedication and passion our membership has for automotive to the kind care of children and others in need.

HOW WE ACCOMPLISH OUR MISSION

Our primary fundraising is through charitable events and direct donations.

  • The SEMA Cares pinewood races bring together the best of both worlds. The annual Pinewood Drags feature sponsored miniature wooden cars and trucks, designed by children and adults, racing in downhill action. The Industry Cup Challenge is where the top competitors in five industry categories compete head-to-head for bragging rights and trophy cup immortality.
  • SEMA Cares also benefits from the Barrett-Jackson Auction sale of customized vehicles featuring member-donated parts & accessories, built in partnership with the SEMA Garage and member volunteers.
  • Direct donations from SEMA Show exhibitors, SEMA Gear merchandise, and member fundraising events also benefit the efforts of SEMA Cares.

As you can see, the SEMA Cares mission embraces and values the participation of association members and other partners in a collective effort to make the world a better place.

PINEWOOD CARS

Purchasing a pinewood car is one of the easiest ways to contribute to SEMA Cares. The Annual Pinewood Drags has quickly become a signature event by combining just the right elements of charitable giving, community participation, automotive passion, and youthful spirit.

Donors have three options for participating:

  • The Build-It-For-Me kit is the easiest. Simply purchase a kit and a child from one of our sponsored charities will decorate your vehicle.
  • The Stock Class is for the child in each of us. You do the build using kit parts only. Decorations are the only modification allowed. Cars and trucks race side-by-side in this all-class competition.
  • The Unlimited Class is for the true builder who is in it to win it. Your customization ethos is scaled down to size with an almost anything-goes race to be the best.

2017 PINEWOOD RACE WINNERS

Build-It-For-Me Class
(Cars and Trucks Built by Kids)

  • 1st Place: WeatherTech
  • 2nd Place: Truckin’ America
  • 3rd Place: Holmes Enterprises

Stock Class

  • 1st Place: Keystone Automotive Operations
  • 2nd Place: Bodyguard Truck Accessories
  • 3rd Place: Manke Trucking

Unlimited Class

  • 1st Place: Dave Williams, Go Rhino Products
  • 2nd Place: Ian Lehn, BOOSTane
  • 3rd Place: Jessi Combs, RAD

INDUSTRY CUP CHALLENGE


The Industry Cup Challenge takes charitable giving to the next level.

Sponsoring companies are divided into five divisions where they race with high-quality, child-built pinewood cars. Each division crowns a winning company which then goes on to represent that division in an all-out industry race to #1.

Everyone is a true winner as the charities continue to help those in need, the disadvantaged children have fun building toy cars, and the industry engages the community in an overwhelmingly positive way.

The industry challengers each have a limited number of entrants in the following divisions:

  • Warehouse Distributors
  • Manufacturers
  • Media Groups
  • Rep Agencies
  • Service Providers

The champion can display the impressive trophy for a year with its company name boldly engraved among the winners. It must then be returned, in a Stanley Cup style tradition, as it will be up for grabs again at the next Pinewood Drags where the company will have a chance to defend the title

The donation cost is $1,000 per sponsoring company. The standard pinewood build rules apply to all competing vehicles. Vehicles are randomly assigned and the race is officiated by SEMA Cares volunteers.

1st Place: Allied Exhaust (WD)

2017 INDUSTRY CUP CHALLENGE WINNERS

(Member Category Represented)

  • 1st Place: Allied Exhaust (WD), 2.462 sec.
  • 2nd Place: LGE-CTS (Service), 2.466 sec.
  • 3rd Place: RTM (Media), 2.474 sec.
  • 4th Place: Mothers (Manufacturer), 2.482 sec.
  • 5th Place: Bob Cook Sales (Manufacturers’ Reps), 2.484 sec.

THE IMPACT OF DONATING

SEMA Cares works with select charities that best reflect the values and interests of the automotive specialty equipment industry. We have worked hand-in-hand with each of these charities and seen the positive results that the funding helps provide.

We also look for opportunities to incorporate the joy of automotive into fun activities and fundraising. Projects and camp activities, from pinewood toy car kits to actual vehicle builds, give young minds a very important reprieve from hard life circumstances, even if only for a brief moment.

By donating through SEMA Cares, you make a larger and more significant impact of giving as part of a collective automotive industry voice while still knowing that your contributions go directly to the individual charities without administrative overhead.

BECOME A VOLUNTEER

There are ways to help others in need beyond financial donations. SEMA Cares hosts and assists with various sponsored events throughout the year.

We offer the opportunity to help behind-the-scenes or work directly with the community members and charitable organizations. If you would like to get involved in making a difference in your area, remotely, or at any SEMA Cares event please let us know by completing a volunteer application.