Market Research in the Digital Age

Course Description

Title: Market Research in the Digital Age
Presenters:
Tom Myroniak, SEMA; Famous Rhodes, eBay Motors; Michael Cooperman, J.D. Power & Associates; David Parcell, Harris Interactive; Dan Hall, AutoPacific
Date: SPC Business Technology Symposium, July 23, 2010
Duration: 1 hour, 11 minutes

Information is king in online marketing, and compiling information from your customers can help you build a better business. Learn how to use online surveying tools, focus groups and social media sites, and then develop your own surveys by understanding the right types of questions to ask. Moderator: Tom Myroniak, SEMA. Panelists: Michael Cooperman, J.D. Power & Associates; Dan Hall, AutoPacific; David Parcell, Harris Interactive; Famous Rhodes, eBay Motors.

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