The Psychology of Search & The Findability Formula: What is Really in the Mind of the Online Searcher?

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Course Description
play video Title: The Psychology of Search & The Findability Formula: What is Really in the Mind of the Online Searcher?
Presenter: Heather Lutze, Findability Consulting
Date: SEMA Webinar, August 30, 2012
Duration: 1 hour

To succeed in any
business, you have to attract the right customers and persuade them
to buy. But on the Internet, people only see what the search engines
point to, and competition for top spots is fierce. So how do you
ensure that your business gets found when prospects are searching
for solutions? What are they really thinking BEFORE they search and
what motivates them to buy on your site?

Join Heather Lutze, Findability Consulting, and the SEMA Education
Institute (SEI) as they explore the psychology of search. Your head
will be buzzing with new ideas and a greater understanding of how
search engines find you, including what tangible steps you can take
to direct a successful online marketing campaign. This presentation
is about the underlying strategy, tactics and tools you can use to
successfully market your business and get found online, through a
combination of strategies such as SEO, PPC and social media. This is
the Findability Formula – a holistic approach to dominating search
results and market share online.

This presentation will give you a preview of the SEMA Online
Marketing Conference program by Heather Lutze:

• How to get found online with the "Findability Formula"
• How to find keywords and optimize your search results
• Overview of the materials that will be covered more in-depth at
the SEMA Online Marketing Conference

Don't miss this opportunity to gain a greater understanding of the
psychology of search.

QUESTIONS? Contact SEMA Customer Service, 909-610-2030 (8:00 am to 5:00 pm Pacific) or email us.
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