The Psychology of Search & The Findability Formula: What is Really in the Mind of the Online Searcher?
|Title: The Psychology of Search & The Findability Formula: What is Really in the Mind of the Online Searcher?
Presenter: Heather Lutze, Findability Consulting
Date: SEMA Webinar, August 30, 2012
Duration: 1 hour
To succeed in any
business, you have to attract the right customers and persuade them
to buy. But on the Internet, people only see what the search engines
point to, and competition for top spots is fierce. So how do you
ensure that your business gets found when prospects are searching
for solutions? What are they really thinking BEFORE they search and
what motivates them to buy on your site?
|QUESTIONS? Contact SEMA Customer Service, 909-610-2030 (8:00 am to 5:00 pm Pacific) or email us.|